Paid Media Strategy Trends for 2025
“Marketing is no longer about the stuff you make, but about the stories you tell.” In this digital age, businesses are always looking for new
Shane
February 9, 2024
Google Ad Tips and Tricks
I’m Shane McIntyre, founder of the Elevarus Group, and today we’re going to show some of the things we look for when auditing a Google
Shane
February 6, 2024
A Look at Thought Leadership Marketing
Thought leadership marketing is a strategic approach where individuals or businesses position themselves as experts in their industry or niche. This positioning is achieved by
Shane
January 26, 2024
How to Improve Site Speed
Site speed is huge for any website, directly influencing how visitors engage with content and make decisions. Fast-loading pages keep users happy and play a
Shane
January 19, 2024
Crafting Effective PPC Goals: Customizing Key Performance Indicators and Metrics for Different Stages of the Marketing Funnel
Having Trouble Proving Your PPC Campaigns’ Worth? Learn to Set KPIs and Metrics That Link Directly to Business Goals at Every Stage of the Marketing
Shane
January 19, 2024
5 Marketing KPIs for Businesses
If you’re a business owner or manager, Key Performance Indicators (KPIs) will help you track how well your marketing is doing. Like a scorecard, KPIs
Shane
January 12, 2024
Lead Generation in 2025: What to Expect
Lead generation is the process of attracting and converting prospective customers for your products and services. In 2025, this is changing fast! New tech and
Shane
January 7, 2024
How to Add Your Business to Google & Google Maps
Business listings on Google and Google Maps is something you need to do in modern business strategy. It helps your business’s online presence, helping it
Shane
January 5, 2024
FCC Shuts Down “Lead Generator Loophole”: New Ruling Requires Explicit Consent for Marketers Before Promoting Specific Goods or Services
The Federal Communications Commission (FCC) has shaken up the lead generation industry with stricter consent rules. The new ruling, passed with a 4-to-1 vote, requires
Shane
December 21, 2023
How PPC Automation Can Grow Your Business
In the ever-evolving digital marketing landscape, Pay-Per-Click (PPC) advertising has solidified its position as a powerhouse strategy for businesses seeking to gain visibility and drive
Shane
December 1, 2023
CATEGORIES
- Lead gen and PPC (Pay-Per-Click) Marketing
- SEO (Search Engine Optimization)
- Content Marketing and Blogging
- Digital Marketing Strategies
- Social Media and Online Presence
- Analytics and Performance Measurement
- Legal and Ethical Marketing
- E-commerce
- Customer Relationships
- AI (Artificial Intelligence) and ChatGPT
- Misc Insights and Advice
