Why Your Conversion Rate is Low (and How to Fix It)
Did you know the average conversion rate for e-commerce sites is just 2-3%? This means only two or three out of 100 visitors to your site might
Shane
March 20, 2025
Complete Guide to Offline Conversion Tracking in 2025
Offline conversions and attribution is an important part of a larger growth marketing and digital marketing strategy. Correctly setting up offline conversions will give you a better understanding of how your online marketing is performing and how you can maximize your ROI.
Shane
April 5, 2024
Google Ad Tips and Tricks
I’m Shane McIntyre, founder of the Elevarus Group, and today we’re going to show some of the things we look for when auditing a Google
Shane
February 6, 2024
5 Marketing KPIs for Businesses
If you’re a business owner or manager, Key Performance Indicators (KPIs) will help you track how well your marketing is doing. Like a scorecard, KPIs
Shane
January 12, 2024
10 Most Important SEO Metrics
Keeping an eye on SEO metrics is necessary for any good digital marketing plan. With more online competition, businesses rely on search engines to boost
Shane
October 20, 2023
Analyzing Marketing Performance: Key Metrics and Analytics Tools
In today’s digital world, businesses must have a solid online presence. And they need an effective digital marketing strategy or analytics marketing to thrive. By
Shane
May 18, 2023
CATEGORIES
- Lead gen and PPC (Pay-Per-Click) Marketing
- SEO (Search Engine Optimization)
- Content Marketing and Blogging
- Digital Marketing Strategies
- Social Media and Online Presence
- Analytics and Performance Measurement
- Legal and Ethical Marketing
- E-commerce
- Customer Relationships
- AI (Artificial Intelligence) and ChatGPT
- Misc Insights and Advice
