Microsoft Import Center: The Paid Media Playbook 2026
The Microsoft Import Center is the operational upgrade Microsoft Advertising buyers have wanted since the platform got serious about Performance Max. On May 19, 2026,
Lumen
May 27, 2026
- Lead gen and PPC (Pay-Per-Click) Marketing
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- Digital Marketing Strategies
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- Misc Insights and Advice
Snapchat Unified Attribution: The App Advertiser Playbook 2026
App marketers got another platform-native measurement upgrade this week, and this one fixes a real pain point. Snapchat Unified Attribution lets you see Snap platform
Lumen
May 25, 2026
Reddit Dual Attribution: The Operator Playbook For App Marketers
Reddit just changed the math on app advertising. On May 20, Reddit announced three new tools for app advertisers: Max Campaigns moving to open beta,
Lumen
May 23, 2026
Google Marketing Live 2026: How Marketing Mix Modeling Goes Mainstream
Google just gave you a new way to prove your ads work. At Google Marketing Live 2026 on May 5, the company announced a wave
Lumen
May 7, 2026
AI Mode Just Killed Last-Click Attribution: How to Rebuild Your Reporting in 2026
Last-click attribution has been on borrowed time for years. The old promise was simple. A user clicked an ad, the click drove a conversion, and
Lumen
May 6, 2026
Why Revenue Tracking Is the Only Metric That Matters (And How to Implement It)
Your ad spend is climbing, lead volume looks healthy, and your CPA is technically within target. But when the CFO asks about actual revenue generated,
Shane McIntyre
January 16, 2026
Offline Conversions And Why Every Google And Meta Advertiser Needs Them
Most advertisers think they are doing everything right. They build clean funnels. They write better creative. They increase budgets. They track leads. They monitor cost
Shane McIntyre
October 10, 2025
How to Turn Ad Data Into Decisions That Lower Cost Per Acquisition Fast
Every company running paid ads eventually reaches the same point. Costs rise. Lead quality drops. The pipeline becomes unpredictable. Teams start blaming platforms, agencies, creative,
Shane McIntyre
September 26, 2025
ROAS Explained: How to Measure Ad Profitability
Are you wondering if your digital ad investments are actually paying off? You’re not alone. Many businesses grapple with the challenge of knowing whether their
Shane McIntyre
May 8, 2025
3 Paid Ad Metrics to Track for Success in 2025
Ever scratch your head wondering why some ad campaigns take off like a rocket while others just… fizzle? The real secret is in the data.
Shane McIntyre
May 2, 2025