Paid Advertising
Paid advertising provides a measurable and scalable way to grow your client acquisition.
What Is a Paid Advertising Agency?
A paid advertising agency plans, buys, and manages the ads you pay to place in front of your buyers — across channels like search, social, streaming, and broadcast. Instead of waiting to be found, you buy attention where your buyers already are. Elevarus is a full-funnel paid advertising agency that runs both AI-powered digital ads and traditional linear channels, then ties every campaign back to revenue.
One agency for AI + linear channels.
Most agencies run either digital or traditional media. Elevarus runs both under one roof — Google, Microsoft, Meta, TikTok, native, and ChatGPT ads alongside connected TV, broadcast TV, radio, and direct mail — so your message reaches buyers everywhere they are, measured against one revenue goal. No top competitor combines both the way we do.
We plan, launch, and optimize paid campaigns across every channel that matters, then tie each one back to revenue instead of vanity metrics. Start where your buyers already are and scale what works.
Capture buyers at the moment of intent.
Google Ads
Search, Shopping, and YouTube campaigns built to capture high-intent demand.
Microsoft Ads
Reach buyers across Bing and the Microsoft network, often at a lower cost per click.
Create demand where attention lives.
Build reach and trust beyond the feed.
Connected TV (CTV)
Addressable, measurable ads on the streaming services your audience watches.
Which Paid Advertising Channel Is Right for You?
Every channel does a different job. Use this quick guide to see what each one is best for and where it fits in the buyer's journey — then talk to us about the mix that fits your goals.
| Channel | Type | Best for | Buyer stage |
|---|---|---|---|
| Google Ads | AI digital · search | Capturing buyers actively searching for what you sell | Bottom · demand capture |
| Microsoft (Bing) Ads | AI digital · search | Reaching older, higher-income searchers, often at a lower CPC | Bottom · demand capture |
| Meta Ads (Facebook/Instagram) | AI digital · social | Turning attention into leads with precise audience targeting | Middle · demand creation |
| TikTok Ads | AI digital · social | Reaching fast-moving audiences with short-form video | Top/Middle · demand creation |
| Native Ads | AI digital · content | Sponsored placements that match premium publisher content | Middle · consideration |
| ChatGPT Ads | AI digital · conversational | Showing up as more buyers search by conversation inside AI assistants | Top/Middle · emerging |
| Connected TV (CTV) | Streaming | Addressable, measurable video on the streaming services buyers watch | Top/Middle · reach + trust |
| Broadcast TV | Linear | Mass reach and brand trust at scale | Top · awareness |
| Radio | Linear / streaming audio | Staying top-of-mind across broadcast and streaming audio | Top · awareness |
| Direct Mail | Offline | Physical mailers that drive measurable, trackable response | Middle/Bottom · response |
The Elevarus Paid Media Process
A simple, four-step loop that keeps every campaign accountable to revenue — across every channel we run.
Map
We audit your current spend, funnels, and targets, then map where paid can move your numbers and which channels your buyers already use.
Launch
We build the funnels, creative, targeting, and tracking, then launch across the channels that fit your goals — digital and linear together.
Measure
We tie every channel back to revenue with online and offline conversion tracking, so you see exactly what each dollar returns — not vanity metrics.
Scale
We double down on the campaigns and channels that win, cut what doesn't, and expand reach profitably.
Real Results From Real Campaigns
A few outcomes from live Elevarus paid advertising campaigns. Results vary by market, budget, and offer — see our full case studies for more.
Ameriside
29× ROAS in July · 359 calls from Google Ads · 102 calls from Yelp · $250K increase in revenue
View case study →Apposite Technologies
On a $10K/mo budget: $250K in new opportunities & sales and 59 high-intent SQLs in 3 months
View case study →Endura Steel
1,500+ calls YTD from Google Ads · $15.99 cost per lead · 6× ROAS · $1.1M omni-channel revenue
View case study →TD Marketing (Medicare)
1,204 qualified calls · 374 enrolled or scheduled AEP appointments · $46 per qualified call
View case study →Learn How to Scale Your Marketing Profitably
Book a free strategy call and we will map the fastest path to ROI across the channels that fit your business.
FAQs
A paid advertising agency plans, buys, and manages the ads you pay to place in front of your buyers — across channels like search, social, streaming, and broadcast. Instead of waiting to be found, you buy attention where your buyers already are. Elevarus runs paid advertising across both digital and traditional channels and ties every campaign back to revenue.
It handles strategy, audience targeting, creative, bid and budget management, tracking, and ongoing optimization so your ad spend works harder. Elevarus manages the full funnel — from the first impression to the tracked lead, call, or sale — across every channel we run.
Agencies typically charge a monthly retainer, a percentage of ad spend, or performance-based fees, and your total depends on the channels, budget, and goals involved. Elevarus scopes pricing to your plan — book a free strategy call and we’ll map a budget to your targets.
On the digital side we run Google, Microsoft (Bing), Meta, TikTok, native, and ChatGPT ads. On the linear side we run connected TV, broadcast TV, radio, and direct mail — all managed under one roof.
Most agencies run either digital or traditional media. Elevarus runs both — AI-powered digital channels and linear channels like CTV, TV, radio, and direct mail — under one agency, measured against one revenue goal. Your message reaches buyers everywhere they are, without juggling multiple vendors.
Yes. Elevarus is built to run AI-driven digital ads and traditional linear channels together, so you get integrated reach and one team accountable for the whole plan.
We tie campaigns back to revenue using online and offline conversion tracking — leads, calls, appointments, and sales — instead of vanity metrics. You see what each channel returns and we scale the winners.
It depends on where your buyers are and your funnel stage: search captures active demand, social and native create it, and CTV, TV, radio, and direct mail build reach and trust. We start where your buyers already are and scale what works.
Search and social can generate leads quickly once campaigns launch, while brand-building channels compound over time. We focus on early signal, then optimize toward your cost and volume targets. Timelines vary by market, budget, and offer.
Elevarus has run paid campaigns across home services, solar, mortgage and financial services, health and Medicare, construction, and B2B, among others. See our case studies for real results by industry.
Paid advertising buys placement for immediate, controllable volume; SEO earns placement over time. Many businesses run both — paid for speed and control, SEO for compounding, lower-cost traffic. Elevarus can help you balance the two.
Book a free strategy call. We’ll review your current spend, channels, and targets, then map where paid advertising can move your numbers. Elevarus is an operator-led team headquartered in Orange County, California.