Understanding your ideal customer is very important for a successful business. Defining B2C or B2B customer profiles aligns your marketing, products, and services to their needs. B2C customers are individuals buying for personal use, while B2B customers are businesses buying for company needs. Each group has different buying behaviors and preferences.
Who is your Ideal Customer?
Questions to Ask to Determine Your Customer
Do you know who your ideal customer is? Whether a B2B or a B2C customer, you must know WHO your customer is.
- What do they do for work?
- Where do they live?
- What do they read?
- What social media platforms are they on?
- What hobbies do they like?
- What TV shows do they watch?
- Who are they?
B2C Customer Profiles
B2C customers are individuals buying for personal use. They seek products and services that fulfill their personal needs and desires. The elements of B2C profiles include:
- Demographics: Age, gender, income, education, occupation, and location.
- Psychographics: Interests, hobbies, values, attitudes, and lifestyle.
- Behavioral Traits: Buying habits, brand loyalty, and product usage.
B2B Customer Profiles
B2B customers are businesses buying for company needs. Their purchases are driven by business requirements and goals. B2B profiles include:
- Industry: The sector in which the business operates.
- Company Size: Number of employees and annual revenue.
- Role: The job titles of decision-makers and influencers within the company.
- Needs and Challenges: Specific business problems they are looking to solve.
- Buying Process: The steps and criteria they follow to make purchasing decisions.
Write Down who they are
I want you to write down 10-20 names of your perfect customers. Actual names!
If you are B2B, write down the key decision-makers in those companies. I don’t mean CTO, Director of Procurement, or any other title. You need to write down the names! Without knowing their name, you can’t build a relationship and know who someone is.
Here is where the magic happens.
Follow them on Social Media (Don’t skip this step)
I want you to follow them everywhere.
- Find them on Facebook
- Find them on Linked In
- Find them on IG
- Find them on YouTube
- Find them on TikTok
This is equally as important if you are in the early GTM stage or working at growing at scale.
Ideal B2C or B2B Customer Profiles
At scale, this is even more important because there are often multiple layers between the product and customers. In marketing demand and lead generation, we sometimes lose sight of the ideal customer and focus on the latest trends. All the new tools and tech don’t change the fundamentals.
Start with the WHO and then work backward!
Read More here Optimizing Google Ads
