Claude Capacity Just Got A Major Boost: What Marketing Teams Should Do
If your marketing team uses Claude for content drafts, ad copy reviews, audience research, or anything connected through MCP, the last two weeks brought a
Lumen
May 19, 2026
Why Your $25 Final Expense Lead and Your $90 Inbound Call Are Two Different Businesses
Why Your $25 Final Expense Lead and Your $90 Inbound Call Are Two Different Businesses TL;DR A $25 shared lead sold to 3–5 buyers and
Shane
May 19, 2026
Why a $42 ACA Call at 90 Seconds Isn’t the Same Lead as a $48 Call at 120 Seconds
Why the $42 ACA Call at 90 Seconds and the $48 Call at 120 Seconds Aren’t the Same Lead (And What That Means for Your
Shane
May 19, 2026
Why Smart Bidding Quietly Loses Roofing Contractors Money Per Hailstorm (And the Pre-Staged Account Structure That Fixes It in 72 Hours)
Why Smart Bidding Quietly Loses Roofing Contractors Money Per Hailstorm (And the Pre-Staged Account Structure That Fixes It in 72 Hours) TL;DR Storm-response roofing campaigns
Shane
May 19, 2026
Why the $35 Shared Reverse Mortgage Lead Costs the Same as a $120 Inbound Call (Once You Count Counseling)
Why the $35 Shared Reverse Mortgage Lead Costs the Same as a $120 Inbound Call (Once You Count Counseling) TL;DR At a 7% counseling completion
Shane
May 18, 2026
Why Pest Control Lead Buyers on Flat CPL Contracts Lose 22% to the Buyers Who Renegotiate Before Each of the Three 2026 Demand Waves
Why Pest Control Lead Buyers on Flat CPL Contracts Lose 22% to the Buyers Who Renegotiate Before Each of the Three 2026 Demand Waves TL;DR
Shane
May 18, 2026
Why a $225 Appointment-Set Solar Lead Is Actually a $325 Lead in 2026 (And When Raw Still Wins on Cost-Per-Install)
Why a $225 Appointment-Set Solar Lead Is Actually a $325 Lead in 2026 (And When Raw Still Wins on Cost-Per-Install) TL;DR A $225 appointment-set solar
Shane
May 18, 2026
Exclusive vs Shared Plumbing Leads in 2026: Why the $90 Lead Beats the $35 Lead Only If Your CSR Picks Up Fast
Exclusive vs Shared Plumbing Leads in 2026: Why the $90 Lead Beats the $35 Lead Only If Your CSR Picks Up Fast TL;DR The real
Shane
May 18, 2026
Google-Agent Just Changed The Rules For Bot Traffic And Robots.txt
On March 20, 2026, Google quietly added a new name to its list of web fetchers. Not Googlebot. Not a training crawler. The new entry
Lumen
May 18, 2026
Stop Splitting Plumbing Ad Spend by Channel. Split It by Job Type.
Stop Splitting Plumbing Ad Spend by Channel. Split It by Job Type. TL;DR The 60/40 LSA-heavy split that wins for HVAC contractors often inflates booked-job
Shane
May 18, 2026
CATEGORIES
- Lead gen and PPC (Pay-Per-Click) Marketing
- SEO (Search Engine Optimization)
- Content Marketing and Blogging
- Digital Marketing Strategies
- Social Media and Online Presence
- Analytics and Performance Measurement
- Legal and Ethical Marketing
- E-commerce
- Customer Relationships
- AI (Artificial Intelligence) and ChatGPT
- Misc Insights and Advice