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Top 10 PPC Optimization Tools for Google Ads 2023

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PPC is a form of online advertising where advertisers pay for each click on their ads. It allows you to buy visits to your site instead of earning them organically.

PPC targets specific keywords and phrases relevant to a product or service. Note that a phrase of multiple words is still called a keyword in PPC. Keyword pricing is based on an auction system where you bid on keywords and compete with other advertisers. The more you bid, the higher position you will take for that keyword, but it will cost more. When a user searches for a keyword or phrase, the auction is triggered, and the winning advertiser’s ad is displayed in the search results. The advertiser is charged the bid amount and a small fee for each user click.

PPC is a powerful method for bringing targeted traffic to your website. It enables you to reach users actively looking for your products or services. You can target your audience and increase conversions by carefully selecting keywords and creating persuasive ad copy.

What are PPC Optimization Tools?

Choosing the appropriate software tool for your PPC campaigns can be challenging with so many options on the market. However, investing in a high-quality tool can significantly enhance the efficiency and success of your campaigns. These tools can simplify tasks and provide helpful information and data for campaign planning. When researching and comparing PPC optimization tools, it’s essential to consider your specific needs and goals. Some tools may be better suited for small businesses with limited budgets, while others may be more appropriate for larger enterprises with more complex campaigns.

Growth Marketing Expert’s Tip

PPC optimization tools may lag behind the latest tools used by Google as technology is constantly advancing. While these tools can simplify managing Google ads, staying aware of new features and adjusting your strategy is essential. Using a tool while also monitoring new functionality in Google is recommended. As you gain more experience, you can determine what works best for you. Familiarizing yourself with the Google Ad Manager can also assist in selecting the right tool, as you will better understand how Google ads function.


Madgicx offers features such as AB Testing, API, Activity Dashboard, Activity Tracking, CRM, Campaign Analytics, Campaign Management, and Campaign Segmentation.

Regarding pros, we found audience creation and setting them up easy. The creative insights were enlightening. The Creative studio showed us which ad creatives and copy performed the best, which helps guide creative thinking for future ad campaigns. The automation rule functions and audience creation were good. They also had good customer support. The software is easy to use, you need to get into the videos first to understand how it works, but overall, it’s pretty easy to set up and select the audience which best fits your needs. Madgicx allows you to integrate new creative with tons of audiences very quickly.

However, we also encountered some cons, such as the setup can be confusing. It’s a bit hard to understand at first. But if you watch the videos, it helps. Also, the essential workings of the automation tactics make it seem relatively easy to use, but once you try to set it up, it can be a bit confusing and tricky.


Price: (Based how much your monthly ad spend)
Start from: $55/mo

Some instructional videos and reviews for Madgicx on YouTube that might be helpful


MarinOne is a pay-per-click (PPC) ad management tool for Google that offers several features such as AB Testing, API, Access Controls/Permissions, Account Alerts, Activity Tracking, Advertising Management, Alerts/Notifications, and Bid Management.

Regarding pros, the best thing about MarinOne is that they always want to improve their algorithm and tools. The support team is excellent as well. We liked the bulk functions and ease of setting up dashboards for reporting. The bidding algorithm was the best one we have used. We also liked how easy it was to set up A/B tests for keywords and ad copy, which was beneficial for optimizing a paid search account. The budget projection feature is good.

However, we also encountered some cons, such as the interface could have been easier to navigate and getting reports into Google Sheets being more complex than other platforms. We also did not like how you could not see today’s data/performance and had to wait until the next day. Sometimes, the graphs didn’t correspond to the chosen filters, which was irritating. We could not create rules for soft KPI campaigns such as click-through rate, cost-per-click, etc.


There is the pricing for it starting from:
$2000.00 /month
Yes, has a free trial
No free version

Some instructional videos and reviews for Marinone on YouTube that might be helpful


Adyouneed is a newer option in the PPC optimization tools market. We found the setup and integration with platforms like Facebook and Google easy, allowing us to create ads quickly. The AI Audience Finder and integration with Crello and Canva were standout features, making it simple to create high-converting ads. We also appreciated the access to detailed and easy-to-understand analytics on AdYouNeed.

However, we did have some issues with navigation and found the platform to be a bit lagged in showing accurate statistics of the ad. Additionally, reading the performance graphs wasn’t always easy. Despite these drawbacks, we believe Adyouneed has excellent potential. Over the past year, we’ve seen the company actively develop and add new features to the software. We hope they continue to do so and will keep them on our radar.


Starter $50/mo
Ultimate: $100/mo

Some instructional videos and reviews for Adyouneed on YouTube that might be helpful


Bluewinston is a good ad management tool for Google for products, so if you sell a product to a catalog of products online, this is great for you. It offers features such as an API, Campaign Analytics, Conversion Rate Optimization, Data Import/Export, and the whole fun of standard tools.

Regarding pros, we found it useful for an extensive product portfolio when setting up the product and dynamic Adwords campaigns. The interface is user-friendly, and support is quick and competent. The tool helps manage PPC and product ads; the UX is fantastic. We also appreciated the ease of creating price-driven ads. Overall, it was a time-saver, which is the whole point, and it made managing PPC campaigns much easier.

However, we also encountered some cons, such as incompatibility with Wix and not having a connection for Facebook Ads. Also, we found that the interface could be slightly confusing when first opening and exploring it. But overall, we would recommend Bluewinston as a good PPC ad management tool.


The subscription fee is based on several products within your XML feed(s) used in the campaign creation process.

Basic plan:
$42.21- The monthly fee is set for the products used for ad creation.

Pro plan: 
$63.88 – The monthly fee is set for the products used for ad creation.

Some instructional videos and reviews for Bluewinston on YouTube that might be helpful


The Opteo ad management tool for Google offers features such as AB Testing, Bid Management, Budget Control, Budget Management, Campaign Management, and Conversion Tracking.

Regarding pros, we found that it was one of the best Adwords software and had excellent customer service. It was easy to integrate into daily routines and improved our daily performance significantly. The platform is straightforward and helps prioritize tasks when it can seem overwhelming. When used with the Google Ads platform, we often found the optimization suggestions more helpful and honest. It gets points for ease of use, constant in-app improvement, and substantiated recommendations.

However, we also encountered some cons, such as every once in a while, we get an error where changes could not be pushed to Google ads. The interface can take some getting used to and stutter and hang occasionally. They also do not currently support PLA campaign adjustments besides discovering negative keywords.



Start from $99/mo for basic (25 accounts) to $799/mo for Enterprise plan (unlimited accounts)

Some instructional videos and reviews for Opteo on YouTube that might be helpful


Adzooma is a pay-per-click (PPC) ad management tool for Google that offers several features such as API, Account Alerts, Activity Dashboard, Activity Tracking, and Billing & Invoicing.

In terms of pros, we found the best one is that you can start with a free account to test it. The software ensures all your campaigns follow best practices and provides valuable suggestions for getting more out of your ad budget. Considering the essential software is free, it provides an incredible wealth of information suited for beginner to even advanced PPCers. The company’s customer support is top-notch. The simple nature of the platform and the practical results in a short time, the tool concept is excellent, and the UI is straightforward to use.

However, we also encountered some cons, such as navigating between accounts is annoying. Also, there are no proper in-depth tutorials on Adzooma’s Youtube Channel.


Free Plan: Adzooma Essentials allows you to easily set up, track and manage your online advertising campaigns with more features than expected from a free plan.

$99/mo or $699 Per Year

Some instructional videos and reviews for Adzooma on YouTube that might be helpful


Adroll is one of the older ad management tools for Google that offers features such as AB Testing, API, Audience Targeting, Behavior Analytics, and Behavioral Targeting.

In terms of pros, we found the user interface to be intuitive. If you have never used a display ad platform, you should pick it up quickly. We liked how you can use Built with to compile a targeted list and then use their somewhat intelligent email system for cold outreach. AdRoll has a very nice-looking interface that is pretty easy to deal with. Overall, getting ABM moving into our marketing team was a great start. It is straightforward to set up and start a retargeting campaign. It integrates easily with Shopify.

However, we also encountered some cons, such as strange bugs that were very frustrating. Also, customer support takes a long time to reply, which can be damaging if you run time-sensitive campaigns.


Price: Calculate your pricing based on your current web traffic.

Start from:
$36/mo (Pay annually) – includes: $20/mo + $50/yr in ad credits
$40/mo (Pay monthly) – includes: $20/mo

Some instructional videos and reviews for Adroll on YouTube that might be helpful


Acquisio offers features such as AB Testing, Account Alerts, Activity Tracking, Ad hoc Reporting, and Audience Targeting.

Regarding pros, we found that it is an excellent company focused on customer service. It is of great value and gives great insight into campaigns on a month-to-month/year-to-year basis. It’s really easy to set up and integrate with AdWords. It also has a remarkable ability to manage campaigns and optimize.

However, we also encountered some cons, such as difficulty finding features we’re used to in the Adwords interface. The salespeople we dealt with were a bit pushy and auto-renew without sending you an email reminder first, which always bothers us.



Starter: $199/month
Standard: $899/month
Professional: $1899/month


Optymzr has features such as AB testing, API, and account alerts that allow for easy optimization and tracking of your campaigns. The automated scheduling and alerts/notifications make it easy for our team to always stay on top of our campaigns.

One of the standout features for us is the customer service. They are always willing to help and provide guidance to ensure we get the best results for our needs. The integration of easy scripts and the support from industry experts is also a huge plus. The weekly email highlighting top and bottom performers and the relative metrics is a great way to stay on top of campaigns and make adjustments as needed.

The only downside is that the basic package is no longer available. However, the custom capabilities offered in the software more than makeup for this. Additionally, learning and using the software takes time and effort, but the consistent upgrades make it worth the investment.



The complete PPC toolkit starts at $208 a month

Some instructional videos and reviews for Optymzr on YouTube that might be helpful

Google Ads Management Tool

And then we have the main one that started it all. Google’s ad management tool is one of the original PPC Optimization Tools. The tool’s targeting options allow you to reach specific demographics, interests, and behaviors, which helps improve campaign performance. Detailed analytics and metrics also make it easy to track the performance of campaigns and make data-driven decisions.

Additionally, the integration with other Google products, such as Google Analytics and Google Tag Manager, is a huge plus. Automated bidding options like Target CPA and Target ROAS also improve the performance of our campaigns.

The cost can be high if not properly managed, which can challenge small businesses or those with limited advertising budgets. The tool can also be difficult to navigate and understand for those without a background in digital marketing. Additionally, the tool is constantly changing, which can be confusing.

google ads management


With Google Ads, you’re in charge of your online advertising costs. Never pay more than your monthly budget cap; you can stop anytime.

Some instructional videos and reviews for Google Ads on YouTube that might be helpful

PPC Optimization Tools for Google Ads Management

PPC Optimization Tools can improve the performance and efficiency of your ad campaigns. Each tool offers unique features, so consider your needs and goals. Consider factors such as cost, features, and customer support when deciding. Choosing the right PPC tool can lead to successful campaigns and positive results for your business. We’ve provided helpful links, reviews, and YouTube tutorials to assist in your selection. We will continue to review more tools as they become available, but we hope this guide helps you get started.

Let us help you be a success and make the money you deserve. Feel free to call us for a free consultation for our services.


Founder & Executive with a Background in Marketing and Technology | Director of Growth Marketing.