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Top 10 PPC Optimization Tools for Google Ads 2023

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PPC is a form of online advertising where advertisers pay for each click on their ads. It allows you to buy visits to your site instead of earning them organically.

PPC targets specific keywords relevant to a product or service. Even multiple words are called a keyword in PPC. Keyword pricing is based on an auction system where you bid on keywords and compete with other advertisers. The higher your bid, the higher your ad appears, but it costs more. When a user searches for a keyword, an auction occurs, and the winning ad is shown in the search results. The advertiser pays the bid amount and a small fee for each click.

PPC is a powerful method for bringing targeted traffic to your website. It enables you to reach users actively looking for your products or services. You can target your audience and increase conversions by carefully selecting keywords and creating persuasive ad copy.

What are PPC Optimization Tools?

Choosing the appropriate software tool for your PPC campaigns can be hard with so many options on the market. But, investing in a high-quality tool can greatly boost the efficiency and success of your campaigns. These tools can simplify tasks and provide helpful information and data for campaign planning. When researching and comparing PPC optimization tools, think about your specific needs and goals. Some tools suit small businesses with limited budgets. Others work better for larger companies with complex campaigns.

Growth Marketing Expert’s Tip

PPC optimization tools may lag behind the latest tools used by Google as technology is constantly advancing. While these tools can simplify managing Google ads, you must stay aware of the new features and adjust your strategy. While using a tool, it’s highly recommended that you also monitor the new functionality in Google. As you gain more experience, you can tell what works best for you. Getting yourself familiar with the Google Ad Manager can also help you choose the right tool, as you will better understand how Google ads function.

Madgicx

Madgicx offers features such as AB Testing, API, Activity Dashboard, Activity Tracking, CRM, Campaign Analytics, Campaign Management, and Campaign Segmentation.

Pros

Setting up audiences was easy, and the creative insights were great. The Creative Studio showed which ads and copy worked best, helping with future campaigns. The automation rules and audience creation were solid, and the customer support was good. The software is easy to use; you just need to watch some videos to understand it. Overall, it’s simple to set up and find the right audience. Madgicx lets you quickly integrate new creatives with lots of audiences.

Cons

The setup can be confusing. It’s a bit hard to understand at first. But if you watch the videos, it helps. Also, the essential workings of the automation tactics make it seem relatively easy to use, but once you try to set it up, it can be a bit confusing and tricky.

madgicx

Price: (Based how much your monthly ad spend)
Start from: $55/mo

Some instructional videos and reviews for Madgicx on YouTube that might be helpful


MarinOne

MarinOne is a pay-per-click (PPC) ad management tool for Google that has several features such as AB Testing, API, Access Controls/Permissions, Account Alerts, Activity Tracking, Advertising Management, Alerts/Notifications, and Bid Management.

Pros

The best thing about MarinOne is that they always want to improve their algorithm and tools. The support team is excellent as well. We liked the bulk functions and ease of setting up dashboards for reporting. The bidding algorithm was the best one we have used. We also liked how easy it was to set up A/B tests for keywords and ad copy, which was beneficial for optimizing a paid search account. The budget projection feature is good.

Cons

The interface could have been easier to navigate, and getting reports into Google Sheets was more complex than on other platforms. We didn’t like that you couldn’t see today’s data and had to wait until the next day. Sometimes, the graphs didn’t match the filters, which was frustrating. Also, we couldn’t create rules for soft KPI campaigns like click-through rate or cost-per-click.

marinone

There is the pricing for it starting from:
$2000.00 /month
Yes, has a free trial
No free version

Some instructional videos and reviews for Marinone on YouTube that might be helpful


Adyouneed

Adyouneed is a newer option in the PPC optimization tools market.

Pros

Setting up and integrating with Facebook and Google was easy, letting us create ads quickly. The AI Audience Finder and integration with Crello and Canva were standout features, making it simple to create high-converting ads. We also appreciated the detailed and easy-to-understand analytics on AdYouNeed.

Cons

We did have some issues with navigation and found the platform to be a bit lagged in showing accurate statistics of the ad. Reading the performance graphs wasn’t always easy either. Despite these drawbacks, we believe Adyouneed has excellent potential. Over the past year, we’ve seen the company actively develop and add new features to the software. We hope they continue to do so and will keep them on our radar.

adyouneed

Price:
Starter $50/mo
Ultimate: $100/mo

Some instructional videos and reviews for Adyouneed on YouTube that might be helpful


Bluewinston

Bluewinston is a good ad management tool for Google for products, so if you sell a product to a catalog of products online, this is great for you. It offers features such as an API, Campaign Analytics, Conversion Rate Optimization, Data Import/Export, and the whole fun of standard tools.

Pros

We found it useful for an extensive product portfolio when setting up the product and dynamic Adwords campaigns. The interface is user-friendly, and support is quick and competent. The tool helps manage PPC and product ads; the UX is fantastic. We also appreciated the ease of creating price-driven ads. Overall, it was a time-saver, which is the whole point, and it made managing PPC campaigns much easier.

Cons

There were some issues like incompatibility with Wix and no connection for Facebook Ads. The interface was also a bit confusing at first. But overall, we would recommend Bluewinston as a good PPC ad management tool.

bluewinston

Price:
The subscription fee is based on several products within your XML feed(s) used in the campaign creation process.

Basic plan:
$42.21- The monthly fee is set for the products used for ad creation.

Pro plan: 
$63.88 – The monthly fee is set for the products used for ad creation.

Some instructional videos and reviews for Bluewinston on YouTube that might be helpful


Opteo

The Opteo ad management tool for Google offers features such as AB Testing, Bid Management, Budget Control, Budget Management, Campaign Management, and Conversion Tracking.

Pros

We found it to be one of the best AdWords software options with excellent customer service. It easily fit into our daily routines and boosted our performance greatly. The platform is straightforward and helps prioritize tasks when things get overwhelming. When used with Google Ads, its optimization suggestions were often more helpful and honest. It scores high for ease of use, constant improvements, and solid recommendations.

Cons

Every once in a while, we get an error where changes could not be pushed to Google ads. The interface can take some getting used to and stutter and hang occasionally. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

opteo

Price:

Start from $99/mo for basic (25 accounts) to $799/mo for Enterprise plan (unlimited accounts)

Some instructional videos and reviews for Opteo on YouTube that might be helpful


Adzooma

Adzooma is a pay-per-click (PPC) ad management tool for Google that offers several features such as API, Account Alerts, Activity Dashboard, Activity Tracking, and Billing & Invoicing.

Pros

The best part of it is that you can start with a free account to test it. The software ensures all your campaigns follow best practices and provides good suggestions for getting more out of your ad budget. The software is free and offers a wealth of information for beginners to advanced PPC users. The customer support is top-notch. The platform is simple, delivers practical results quickly, and has an excellent tool concept with an easy-to-use UI.

Cons

Navigating between accounts is annoying because you have to log in and out each time. This disrupts workflow and wastes time. A more seamless switching option would be helpful. Also, there are no proper in-depth tutorials on Adzooma’s Youtube Channel.

adzooma

Price:
Free Plan: Adzooma Essentials allows you to easily set up, track and manage your online advertising campaigns with more features than expected from a free plan.

Plus:
$99/mo or $699 Per Year

Some instructional videos and reviews for Adzooma on YouTube that might be helpful


Adroll

Adroll is one of the older ad management tools for Google that offers features such as AB Testing, API, Audience Targeting, Behavior Analytics, and Behavioral Targeting.

Pros

We found the user interface to be intuitive. If you have never used a display ad platform, you should pick it up quickly. We liked how you can use Built with to compile a targeted list and then use their somewhat intelligent email system for cold outreach. AdRoll has a very nice-looking interface that is pretty easy to deal with. Overall, getting ABM moving into our marketing team was a great start. It is straightforward to set up and start a retargeting campaign. It integrates easily with Shopify.

Cons

There were some strange bugs that were very frustrating. Also, customer support takes a long time to reply, which can be damaging if you run time-sensitive campaigns.

adroll

Price: Calculate your pricing based on your current web traffic.

Start from:
$36/mo (Pay annually) – includes: $20/mo + $50/yr in ad credits
$40/mo (Pay monthly) – includes: $20/mo

Some instructional videos and reviews for Adroll on YouTube that might be helpful


Acquisio

Acquisio offers features such as AB Testing, Account Alerts, Activity Tracking, Ad hoc Reporting, and Audience Targeting.

Pros

We found that it is an excellent company focused on customer service. It is of great value and gives great insight into campaigns on a month-to-month/year-to-year basis. It’s really easy to set up and integrate with AdWords. It also has a remarkable ability to manage campaigns and optimize performance.

Cons

We experienced difficulty finding features we’re used to in the Adwords interface. The salespeople we dealt with were a bit pushy and auto-renew without sending you an email reminder first, which always bothers us.

acquisio

Price:

Starter: $199/month
Standard: $899/month
Professional: $1899/month


Optymzr

Optymzr has features such as AB testing, API, and account alerts that allow for easy optimization and tracking of your campaigns. The automated scheduling and alerts/notifications make it easy for our team to always stay on top of our campaigns.

Pros

One of the standout features for us is the customer service. They are always willing to help and provide guidance to ensure we get the best results for our needs. The integration of easy scripts and the support from industry experts is also a huge plus. The weekly email highlighting top and bottom performers and the relative metrics is a great way to stay on top of campaigns and make adjustments as needed.

Cons

The only downside is that the basic package is no longer available. But, the custom capabilities offered in the software more than makeup for this. Learning and using the software takes time and effort, but the consistent upgrades make it worth the investment.

optymyzr

Price:

The complete PPC toolkit starts at $208 a month

Some instructional videos and reviews for Optymzr on YouTube that might be helpful


Google Ads Management Tool

And then we have the main one that started it all. Google’s ad management tool is one of the original PPC Optimization Tools. The tool’s targeting options allow you to reach specific demographics, interests, and behaviors, which helps improve campaign performance. Detailed analytics and metrics also make it easy to track the performance of campaigns and make data-driven decisions.

The integration with other Google products, such as Google Analytics and Google Tag Manager, is also a huge plus. Automated bidding options like Target CPA and Target ROAS also improve the performance of our campaigns.

The cost can be high if not properly managed, which can challenge small businesses or those with limited advertising budgets. The tool can also be difficult to navigate and understand for those without a background in digital marketing. Also, the tool is constantly changing, which can be confusing.

google ads management

Price:

With Google Ads, you’re in charge of your online advertising costs. Never pay more than your monthly budget cap; you can stop anytime.

Some instructional videos and reviews for Google Ads on YouTube that might be helpful

PPC Optimization Tools for Google Ads Management

PPC Optimization Tools can improve the performance and efficiency of your ad campaigns. Each tool offers unique features, so think about your needs and goals. Consider factors such as cost, features, and customer support when deciding. Choosing the right PPC tool can lead to successful campaigns and positive results for your business. We’ve provided helpful links, reviews, and YouTube tutorials to assist in your selection. We will continue to review more tools as they become available, but we hope this guide helps you get started.

Let us help you be a success and make the money you deserve. Feel free to call us for a free consultation for our services.
Picture of SHANE MCINTYRE

SHANE MCINTYRE

Founder & Executive with a Background in Marketing and Technology | Director of Growth Marketing.