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Local SEO Tips – Scale your SMB

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Implementing the right local SEO tips can enable you to connect with your target audience through localized search results on platforms like Google, Yelp, Bing, and others. While general SEO methods have broad effectiveness, localized SEO approaches are crucial when your business focuses on a specific geographic area. I’ll delve into some of these specialized tips in this article.

If you operate a community-based business, perhaps with a physical storefront, or if your customer base is geographically concentrated, you might overlook the value of digital marketing strategies like SEO. However, leveraging specific SEO tools and methods could significantly boost the number of customers walking through your door.

Localized SEO can serve as a magnet to attract nearby residents who may not yet have discovered your business.

Secure and Update Your Google My Business Profile

Now is the time if you haven’t yet set up a Google My Business (GMB) profile.

These GMB profiles frequently appear on the right-hand side of Google search results, providing essential information about a business you may be considering. It’s crucial to claim and maintain your profile to ensure accurate details like your address, operating hours, and website link are available to potential customers.

An updated GMB profile is not just a convenient resource for local consumers; it’s also a platform where you can engage with and respond to customer reviews. This is particularly influential because prospective customers often seek trustworthy reviews when considering a visit to a local business they’re unfamiliar with.

Here’s how to claim your GMB listing:

Set Up a Google Business Account: Typically, this involves creating a Gmail account specifically for business use, separate from your personal account.

Verify if Your Business Already Has a GMB Listing: The simplest way to do this is to look up your business name on Google Maps. If your business appears with an auto-filled address, you already have a GMB profile.

Take Ownership of Your Business Profile: Click the “Own this business?” or “Claim this business” link on the profile. Sign in using your Google Business Account and follow the subsequent steps to gain control of your GMB listing.

After taking charge of your GMB profile, ensure all the information is accurate. Also, address any pending customer service issues by responding to reviews.

localization seo

Incorporate Individual Location Pages on Your Website

If your business operates multiple physical locations, consider adding a dedicated page for each one on your website. Given that we’re honing in on localized SEO strategies, these pages should offer more than just basic contact details like an address and phone number.

Here’s what else to include:

An Integrated Map: Embed a store location map to assist visitors in finding you easily.

Parking Information: If applicable, guide visitors on where to park when visiting your store.

Visual Elements: Add interior and exterior photographs of your individual stores to give prospective customers a feel of the place.

SEO-Friendly Title and Description: Ensure your title and meta description are optimized for local search terms.

Relevant Local Content: Include local news or other pertinent information that adds value to the visitor’s experience.

Clear Calls-to-Action (CTAs): Use strong CTAs to guide your customers on what steps to take next, whether making a purchase or visiting your store.

Maintain NAP Consistency Across All Platforms

NAP stands for Name, Address, and Phone Number, and these details must remain uniform across all your online platforms.

To achieve impeccable NAP consistency, consider the following guidelines:

Business Name: Always utilize your business’s official name, registered for tax purposes.

Address Formatting: Spell out all components of your address, avoiding using shortcuts or abbreviations for terms like “street” or “road.”

Phone Number: Use dashes to space out the digits in your phone number properly.

Ensuring a consistent NAP streamlines your brand identity and instills confidence in search engines and users that they are accessing accurate and reliable information about your business.

Actively monitor your business mentions across the web. Verify that your NAP details are consistently represented. If you notice any discrepancies, update the information or contact the respective website to make the necessary corrections.

Generate Locally-Focused Content

Creating content with a local emphasis is an effective way to resonate with your community while improving your visibility in local search results.

Discussing your involvement and connections in the local area establishes you as an active community member with a wealth of local insights. This can be compelling for prospective customers considering doing business with you and can significantly boost your standing in local search engine rankings.

Whether it’s blog posts about local events you’ve participated in, guides to local attractions, or even interviews with other local business owners, make sure your content showcases your local expertise and engagement. This appeals to your audience and signals to search engines that your business is firmly rooted in your local area.

keyword targeting

Focus on Local Keywords

No local SEO guide would be complete without discussing the importance of targeting local keywords.

Local keywords are the specific terms people input into search engines when looking for a particular type of business in their area.

Conducting comprehensive keyword research is crucial to secure a top position in local search results. Identify terms that are relevant to your business and local area. Once you’ve gathered these keywords, integrate them into high-quality, informative content that outshines the existing resources. This approach elevates your local SEO and provides value to potential customers, making it more likely they’ll choose your business when searching locally.

Prompt Customer Reviews on Google

Online reviews play a pivotal role in customer feedback and digital marketing. Aside from the SEO benefits, reviews offer a platform for direct customer interaction.

Positive reviews can act as endorsements to attract new clientele, while negative reviews provide an opportunity to mend customer relationships and make necessary improvements. Google places high regard on genuine, non-anonymous reviews.

Encourage your satisfied customers to leave Google reviews, as a quick reminder can often make a difference in whether or not they provide feedback. Consider placing links for review submission in emailed receipts, shipping confirmations, and directly on your website.

Make it a habit to respond to reviews through your Google My Business account. This boosts SEO and showcases your commitment to excellent customer service.

Build Local Backlinks

No list of local SEO strategies is complete without discussing link-building tactics.

Link building is a cornerstone of SEO. The more authoritative websites that link to you, the more credibility you gain in Google’s eyes, leading to increased web traffic.

Acquiring local links helps with SEO and emphasizes your business’s presence in the community. Tactics include guest posting on local business blogs, getting listed in local directories, or collaborating with other local businesses on projects that offer a legitimate reason to link to your site.

To maximize your local SEO efforts, pursue a targeted strategy to build links from local platforms.

local seo report

Local SEO Summary

SEO is a blend of art and science, requiring a balance between ranking for key search terms and genuinely engaging with the local community.

If you’re a small business owner new to local SEO, don’t worry. Begin by implementing the tips we’ve outlined, and continue to refine your approach as you gain more insight.

To recap, strengthen your online presence by claiming your Google My Business profile, maintaining NAP consistency, and creating impactful, high-quality content that serves businesses and consumers in your local area.

Local SEO Tips FAQs

How do I improve my local SEO?

To boost your local SEO, initiate by claiming and verifying your Google My Business account. Next, integrate relevant local keywords into your website and maintain consistent NAP (Name, Address, Phone Number) details across all online platforms. Building local backlinks and collecting reviews from satisfied customers can further enhance your local SEO. These actions will amplify your local visibility and bolster your overall digital footprint.

How to do local SEO for beginners?

For beginners in local SEO, focus on crafting content rich with local keywords, optimizing your Google My Business profile, and accruing positive customer reviews. Also, ensure your website is mobile-responsive, as many users rely on smartphones to locate local businesses.

What is most important for local SEO?

The most vital elements for excelling in local SEO include:

Maintaining consistent and accurate business information across all platforms, including your business name, address, phone number, and website URL.

Garnering and sustaining positive online reviews can substantially influence your local search rankings. Also, make your website mobile-friendly since many users are searching via mobile. Generating locally relevant content that demonstrates your expertise and connects with your target audience will further elevate your standing in local search results.

What is a local SEO checklist?

A local SEO checklist is a detailed guide offering businesses comprehensive tasks to optimize their online visibility for local search. This list encompasses a range of tactics, from optimizing your website for local keywords to claiming and enhancing your business listings on various online directories.

Is investing in local SEO worthwhile?

Absolutely. Committing resources to local SEO can yield substantial returns. You can raise your search engine visibility by focusing on local keywords and establishing a Google My Business profile. Moreover, local SEO can help solidify your brand as a trustworthy and reliable entity in your community, encouraging word-of-mouth recommendations



Founder & Executive with a Background in Marketing and Technology | Director of Growth Marketing.