Content
Choice Home Mortgage
Choice Home Mortgage, a direct-to-consumer mortgage wholesaler and brokerage company, specializes in offering a diverse range of home loan products primarily in California and Florida.
Challenge
Choice Home Mortgage faced a multi-fold challenge:
- Streamline offline-to-online conversion tracking
- Enhance user engagement through custom landing pages
- Maximize campaign attribution accuracy for Google & Facebook advertising
Solutions
Elevarus created a holistic approach to address Choice Home Mortgage’s challenges:
1. Offline Conversion Strategy and Integration:
- Execute a fully integrated offline conversion strategy to seamlessly connect sales events in the CRM with Google Ads and Meta Ads.
This integration allowed for improved tracking of offline leads’ conversion actions, attributing them to the respective marketing campaigns.
2. Custom Landing Pages for Enhanced Conversion:
- Develop customized landing pages using the Laravel framework, designed to resonate with the target audience and guide them through the loan application process.
These strategic landing pages provided an intuitive user experience and strong calls-toaction, contributing to higher conversion rates.
3. Facebook Conversion Tracking with cAPI:
- Leverage Facebook Conversions API (cAPI) for advanced conversion tracking, ensuring accurate attribution of offline conversions to specific Facebook campaigns.
This solution provided valuable insights into campaign performance and optimization opportunities, enhancing the effectiveness of Facebook advertising.
Results
Funnel
FEDERAL FIRST LENDING
Federal First Lending, a direct-to-consumer mortgage broker located in Arizona, specializes in the Non-QM, Cash Out, and Reverse Mortgage markets across Washington, Florida, and Arizona.
Challenge
Federal First Lending needed a comprehensive digital strategy to:
- Establish a stronger digital presence
- Customize funnel/landing pages
- Streamline customer relationship management (CRM)
- Optimize return on investment (ROI) through strategic mapping of sales funnel values
Solutions
Elevarus executed an integrated approach, combining website relaunch, digital marketing strategy, CRM integration, and data-driven optimization to achieve remarkable results.
1. Digital Marketing Strategy and CRM Integration:
- Customized ad campaigns targeting specific markets and mortgage niches were launched on Google PPC.
- An offline conversion strategy was seamlessly integrated across digital channels for precise tracking and attribution.
- Custom funnel and landing pages were developed to enhance user experience and improve conversion rates: https://federalfirstlending.com
- Assistance was provided for the Salesforce CRM build-out and telephone system integration, ensuring efficient lead management.
2. Mapping Sales Funnel Values for Enhanced ROI:
- TD Marketing Solution conducted an in-depth analysis of the sales funnel, mapping values from various stages back to ad accounts.
- Data-driven insights were used to optimize ad campaigns, reallocating resources to highimpact channels and campaigns.
Results
