Mortgage Case Studies
Content
Choice Home Mortgage
Choice Home Mortgage, a direct-to-consumer mortgage wholesaler and brokerage company, specializes in offering a diverse range of home loan products primarily in California and Florida.
Challenge
Choice Home Mortgage faced a multi-fold challenge:
- Streamline offline-to-online conversion tracking
- Enhance user engagement through custom landing pages
- Maximize campaign attribution accuracy for Google & Facebook advertising
Solutions
Elevarus created a holistic approach to address Choice Home Mortgage’s challenges:
1. Offline Conversion Strategy and Integration:
- Execute a fully integrated offline conversion strategy to seamlessly connect sales events in the CRM with Google Ads and Meta Ads.
- This integration allowed for improved tracking of offline leads’ conversion actions, attributing them to the respective marketing campaigns.
2. Custom Landing Pages for Enhanced Conversion:
- Develop customized landing pages using the Laravel framework, designed to resonate with the target audience and guide them through the loan application process.
- These strategic landing pages provided an intuitive user experience and strong calls-toaction, contributing to higher conversion rates.
3. Facebook Conversion Tracking with cAPI:
- Leverage Facebook Conversions API (cAPI) for advanced conversion tracking, ensuring accurate attribution of offline conversions to specific Facebook campaigns.
- This solution provided valuable insights into campaign performance and optimization opportunities, enhancing the effectiveness of Facebook advertising.
Results
Funnel
FEDERAL FIRST LENDING
Federal First Lending, a direct-to-consumer mortgage broker located in Arizona, specializes in the Non-QM, Cash Out, and Reverse Mortgage markets across Washington, Florida, and Arizona.
Challenge
Federal First Lending needed a comprehensive digital strategy to:
- Establish a stronger digital presence
- Customize funnel/landing pages
- Streamline customer relationship management (CRM)
- Optimize return on investment (ROI) through strategic mapping of sales funnel values
Solution
Elevarus executed an integrated approach, combining website relaunch, digital marketing strategy, CRM integration, and data-driven optimization to achieve remarkable results.
1. Digital Marketing Strategy and CRM Integration:
- Customized ad campaigns targeting specific markets and mortgage niches were launched on Google PPC.
- An offline conversion strategy was seamlessly integrated across digital channels for precise tracking and attribution.
- Custom funnel and landing pages were developed to enhance user experience and improve conversion rates: https://federalfirstlending.com
- Assistance was provided for the Salesforce CRM build-out and telephone system integration, ensuring efficient lead management.
2. Mapping Sales Funnel Values for Enhanced ROI:
- TD Marketing Solution conducted an in-depth analysis of the sales funnel, mapping values from various stages back to ad accounts.
- Data-driven insights were used to optimize ad campaigns, reallocating resources to highimpact channels and campaigns.
Results
