Construction Marketing Case Studies

Construction Case Study

Content

Endura Steel

Since 1972, Endura Steel, Inc has been a leading provider of industrial steel components. Endura stocks and custom fabricates carbon and stainless steel serving military, commercial and residential clients.

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Smith IronWorks

Smith Ironworks is a metal fabrications operation with a large range of services including weldments, specialty platforms, ladders, handrails, stairs, steel trusses, tapered steel girders, plasma precision cutting, welding, rolling, and beam cambering.

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Challenge

Both clients faced the same challenges:

Lack of an overall marketing strategy
Outdated website
Inability to efficiently track inside and outside sales
Inability to track and measure phone-based customer interactions Need for digital advertising on paid channels

Solution

TD Marketing implemented a multi-pronged approach:

1. Fractional CMO Services:

TD Marketing provided fractional CMO services, driving strategic marketing decisions and enabling a unified vision for brand promotion.
Goals and key performance indicators (KPIs) were established to measure marketing success.

2. Integration with ERP to Track Inside and Outside Sales:

Real-time tracking of inside and outside sales were integrated into the existing ERP system (Epicore) to enable real-time tracking of inside and outside sales.

3. New Website with Custom Funnel and Landing Pages

A new website was developed from design using Figma to implementation using a custombuilt WordPress site and template that reflected client branding for the target customer.

4. Google and Facebook Ads Optimization:

Ad campaigns achieved a significant increase in click-through rates (CTR) and conversion rates.
Ad spend became more efficient, leading to a substantial boost in ROI.