Content
Company Profile
Apposite Technologies is a global supplier for network emulation and network performance testing tools for enterprises, application developers, military organizations, and telecom carriers.
Challenge
Apposite Technologies needed a marketing partner to enhance their competitive edge by automating their marketing and sales processes. Integration with complex CRM systems like Pardot, Salesforce, and Marketo were top priority in order to map out their entire sales pipeline and workflow. Additionally, they aimed to upgrade landing pages and their WordPress platform to transition to GA4.
Solution
1. Full Stack Integration with Pardot and Salesforce, Marketo:
Seamless integration with Pardot, Salesforce, and Marketo including custom reports to traffic both MQL (Marketing Qualified Leads), SQL (Sales Qualified Leads), and Opportunities across multiple paid traffic sources
2. Integration with ERP to Track Inside and Outside Sales:
Real-time tracking of inside and outside sales were integrated into the existing ERP system (Epicore) to enable real-time tracking of inside and outside sales.
3. New Website with Custom Funnel and Landing Pages
A new website was developed from design using Figma to implementation using a custombuilt WordPress site and template that reflected client branding for the target customer.
4. Google and Facebook Ads Optimization:
- Ad campaigns achieved a significant increase in click-through rates (CTR) and conversion rates.
- Ad spend became more efficient, leading to a substantial boost in ROI.
5. Call Rail for Call Tracking:
Implementation of CallRail, a call tracking system, to provide valuable data on inbound calls and marketing performance.
6. Content Marketing & SEO:
Development and execution of a content marketing + SEO plan to boost clients’ online presence and position both companies as industry experts.
7. Custom Dashboards for Data Analytics
Reporting data for top keywords, Google Ads, GA4 and Call Rails were built into one clientfacing dashboard for weekly monitoring of KPI’s.
Landing Page
Custom Dashboard Build – Facebook Ads
Facebook Ads Campaign
Custom Dashboard Build – Ranking For Specific Keywords
Apposite Technology needed a custom dashboard that could show the ranking of specific product and service offering keywords.
Custom Dashboard Build – GA4
A custom dashboard pulling in website data from GA4 to reflect activity on organic vs paid search, as well as most visited pages.
Custom Dashboard Build – Google Ads
