- Real Geeks publishes a price and a guaranteed lead count on the same public page, which is the combination that makes a per-lead number possible at all.
- Real Geeks charges $599 a month for its Search package and $599 for its Seller package, and publishes a guarantee of 20 to 40 buyer leads against 10 to 15 seller leads.
- According to that guarantee table, that works out to roughly $15 to $30 per buyer lead against $40 to $60 per seller lead.
- According to the same table, the seller premium runs from exactly 2x at Tier 1 to almost 2.7x at Tier 3. It widens as the guaranteed counts climb.
- This is one vendor’s rate card, not a market law. Use it as a benchmark to hold other quotes against.
Quick answers: How much do real estate seller leads cost? | Why do seller leads cost more? | Is a guaranteed count a guaranteed listing? | What is a market tier? | What should I ask about price?
Ask most lead vendors what a seller lead costs and you get a discovery call. Real Geeks answers on a public page. It sells buyer leads and seller leads side by side, prints a monthly price for each, and publishes a contractual lead count to go with it.
That combination is the whole point, because a monthly price with no denominator attached cannot honestly be compared to anything. A price with a guaranteed count behind it can be divided. What falls out is a figure this category almost never puts in writing: what a single vendor charges for a seller lead against a buyer lead, in the same month and under the same contract.
The one place two lead types are priced against each other
Real Geeks lists its platform at $399 per month plus a $500 one-time setup fee, then sells lead generation as separate add-on packages. The published pricing page states each package, the ads it runs, and the monthly lead count it expects:
| Package | What it runs | Stated leads per month | Price |
|---|---|---|---|
| Social | Facebook and Instagram listing ads | ~20 to 40 buyer leads | $299/mo |
| Search | Google and Bing property search ads | ~20 to 40 buyer leads | $599/mo |
| Seller | Google property valuation ads | ~10 to 15 seller leads | $599/mo |
Source: realgeeks.com/pricing, read August 6, 2026.
Two of those carry an identical price. Between the Search package and the Seller package the vendor is the same, the billing month is the same, the commitment is the same, and the campaign management is the same. One variable moves, and it is the kind of lead that arrives.
That is as close to a controlled comparison as this category gets. Many referral networks never publish a number at all, which we worked through in pay at closing versus pay per lead.
What the guarantee table prices a seller lead at
The counts on the pricing page are estimates with a tilde in front of them. Real Geeks publishes a separate lead guarantee page, last updated July 1, 2026, that turns those estimates into exact figures and writes them into the contract. The figures vary by market tier, which is how Real Geeks bands metros into three groups. Real Geeks does not publish which metros fall into which tier.
Those are the numbers worth dividing. In the table below the lead counts and the package price are Real Geeks figures, and the per-lead costs and the premium column are our arithmetic on them.
| Market tier | Search buyer leads/mo | Cost per buyer lead | Seller leads/mo | Cost per seller lead | Seller premium |
|---|---|---|---|---|---|
| Tier 1 | 20 | $29.95 | 10 | $59.90 | 2.00x |
| Tier 2 | 30 | $19.97 | 12 | $49.92 | 2.50x |
| Tier 3 | 40 | $14.98 | 15 | $39.93 | 2.67x |
Lead counts from the Real Geeks lead guarantee on a 12 month commitment, updated July 1, 2026, with each cost per lead being the $599 package price divided by that tier’s guaranteed monthly count.
Do not read $40 to $60 as the price of any seller lead. It is the price of a guaranteed one, with the campaign management inside it. Run your own Google campaigns and the media cost alone is far lower: CINC reported a $17.40 Google seller cost per lead across its client portfolio in Q4 2025. Both numbers are correct and they sit at different points on the same funnel, which is why the break-even we work out in pay at closing versus pay per lead is a band of 61 to 209 leads per closing rather than one number. Ask any vendor which of the two they are quoting you.
The premium is not flat, and that is the part worth noticing. Real Geeks sets the Tier 1 guarantee at 20 buyer leads against 10 seller leads, exactly double. For a Tier 3 metro Real Geeks sets it at 40 against 15, which is 2.67x. Higher tiers buy more buyer leads per dollar without buying proportionally more sellers, so the gap widens as the guaranteed counts climb rather than holding steady.
One further line on the same rate card is worth knowing, though it does not change the headline. Real Geeks prices its Social package at $299 and publishes the same buyer-lead guarantees for it as for the $599 Search package, which puts its cheapest guaranteed buyer lead nearer $7 to $15. According to the same Real Geeks guarantee table, the seller premium measured against Social looks far wider, four to five times rather than two. That is not the comparison to quote, because switching to Social changes the ad platform as well as the price, and the controlled number is the one in the table above.
Why the seller side is the smaller number
The two packages fish in query pools of very different size, and that shows up in both volume and click price. According to Google Ads keyword planner data pulled through DataForSEO on August 6, 2026:
| Query | US searches/mo | Average CPC |
|---|---|---|
| houses for sale near me | 550,000 | $0.98 |
| homes for sale | 368,000 | $1.27 |
| what is my home worth | 8,100 | $8.08 |
| sell my house | 6,600 | $157.48 |
Source: DataForSEO, Google Ads search volume, United States, pulled August 6, 2026.
The buyer-intent pool is far larger and its clicks cost a fraction as much. None of that is explained by there being fewer sellers than buyers, because every completed sale has exactly one of each. Existing-home sales have been running close to a 4 million annual pace since 2023, and NAR’s June 2026 report still put the seasonally adjusted annual rate near that mark, higher than a year earlier.
The asymmetry is in how much of each journey surfaces as a search. A buyer browses listings over and over for months, and every one of those sessions is another chance to serve an ad. A seller might look up their home’s value once, or never, and then simply phone an agent. NAR found that 91% of sellers used an agent or broker, equal to the highest share on record. So the seller side is not a smaller market so much as a quieter one, producing far fewer searchable moments per transaction than the buyer side does.
One outlier in that table deserves its own line. According to the same pull, “sell my house” carries an average cost per click of $157.48. The likely reason is that agents are not the only bidders on that query, because cash buyers and iBuyers compete for the same click with an entire transaction of margin behind them rather than a commission. Seller intent is therefore both scarcer and dearer to win, which is exactly what the diverging guarantee counts are describing.
What voids the guaranteed number
The guarantee is real, and it is conditional. Real Geeks publishes the conditions on the same page. They are worth lifting straight into your next vendor call, because each one moves the per-lead number you just calculated:
| Condition Real Geeks publishes | What it does to your per-lead number |
|---|---|
| Measured across the full contract term, not month to month, and campaigns ramp | Early months run light by design, so the first invoices look worse than the table |
| Remedy is a credit, not a refund: one month on a 12 month term, half a month on a 6 month term | A shortfall returns service, never cash |
| An invalid lead only comes off the count if you file the invalid lead form within 30 days, and only when phone and email are both invalid | A reachable but useless lead still counts against the guarantee |
| Voids if you edit the code or content of the templated site, naming home search pages, valuation pages and lead forms | Testing your own landing page forfeits the denominator |
| Voids if you change target metro more than 30 days after launch, or elect a custom metro | Your market is locked early, and the tier sets your price |
| At the end of the term the count survives as a target but stops being guaranteed | Renewal is repriced at whatever is in effect then |
Source: realgeeks.com/leadguarantee, read August 6, 2026.
Frequently Asked Questions
How much do real estate seller leads cost?
Real Geeks charges $599 a month for its Seller package and publishes a guarantee of 10 to 15 seller leads by market tier, which works out at roughly $40 to $60 a lead. That is the one rate card printing both a price and a count. Other vendors quote privately, so treat this as a benchmark rather than a market average.
Why do seller leads cost more?
Seller intent is scarcer and more contested. Valuation queries draw a small fraction of the search volume that property search queries draw, and their clicks cost several times more. The same vendor therefore expects the same budget to return half as many seller leads.
Is a guaranteed count a guaranteed listing?
No, and the distinction matters more than the price does. A lead guarantee promises a quantity of contacts over the contract term. It says nothing about whether those homeowners intend to sell, how soon, or whether they will sign with you. A valuation form fill is a curiosity signal, not a listing appointment.
What is a market tier?
Real Geeks publishes a different guaranteed volume for each of its three market tiers, rising from 20 buyer and 10 seller leads at Tier 1 to 40 and 15 at Tier 3. Real Geeks does not publish which metros fall into which tier. Because the package price does not change with tier, your effective cost per lead does. Confirm which tier your metro sits in before you accept any per-lead figure, including the ones above.
What should I ask about price?
Ask for the denominator. A monthly price on its own cannot be compared to anything. The question that makes two quotes comparable is how many leads the vendor will commit to in writing, for your specific market, over the term.
How to use this on your next vendor call
One vendor’s rate card is not a market law and should never be quoted as one. The seller-lead figures circulating elsewhere tend to trace back to vendor rate cards restated on roundups that earn a commission on the click, or to cross-industry averages that were never seller-specific to begin with. Neither carries a denominator you can check. That is why a single published guarantee is worth more than another blended average.
The conditions under which each side wins are reasonably clear. Buyer leads win when you have the follow-up capacity to work volume, when you are early and need transactions of any kind, or when you sit in a higher tier where buyer volume scales and seller volume does not. Seller leads win when your calendar is the constraint rather than your pipeline, and when you can absorb a per-lead cost several times higher without flinching at the first ten that go nowhere.
Whichever you buy, take one habit away from this. When a vendor gives you a monthly price, ask what count they will commit to against it for your tier, in writing, over the term. If they will not answer that, you have not been quoted a price. You have been quoted a budget.
If you are buying real estate leads and want the per-lead number defined before you commit, see how we structure real estate lead generation.
