Microsoft Ads Management
Reach buyers across Bing and the Microsoft network, often at a lower cost per click than Google.
Microsoft Ads Built to Return More Than It Costs
Microsoft Ads put you in front of buyers searching on Bing, Outlook, MSN, and Edge, a network that skews older, higher-income, and desktop-heavy. The clicks often cost less than Google, and the same intent is there. We run these campaigns and optimize against revenue, tracked from the first search to the closed sale.
What You Get
Lower cost per click
The Microsoft network usually costs less per click than Google for the same keywords. We use that gap to win profitable traffic competitors overlook.
High-value audience
Bing’s audience skews older, higher-income, and desktop. We aim spend at the segments that convert and spend more once they do.
Import without rebuilding
If you already run Google Search, we import your campaigns, then rework bids, copy, and targeting for how the Microsoft network actually behaves.
Tracked to revenue
We tie every click to a lead and a sale, not just a conversion pixel. Budget moves to the keywords and audiences that return money.
Ready to scale Microsoft Ads?
Book a free strategy call and we will map the fastest path to ROI.
Frequently Asked Questions
Why advertise on Microsoft Ads instead of just Google?
It reaches buyers Google misses on Bing, Outlook, MSN, and Edge, often at a lower cost per click. For many accounts it is incremental volume, not a tradeoff. You run both.
Can you reuse my existing Google Ads campaigns?
Yes. Microsoft Ads imports Google Search campaigns directly. We bring yours over, then adjust bids, copy, and targeting for the Microsoft audience rather than running a copy on autopilot.
Is the audience really that different from Google?
In our experience, yes. The Microsoft network skews older, higher-income, and more desktop. That changes which keywords, offers, and ad copy work, so we treat it as its own channel.
Will I own my Microsoft Ads account?
Yes. The account, data, and campaigns are yours. We manage them and hand everything over if we ever part ways.
How do you measure whether it is working?
We track each click through to a qualified lead and a closed sale, first-click to outcome. The reporting shows revenue by campaign and keyword, not just clicks and impressions.