For solar installers and dealers
Solar Leads
Verified calls and form leads from homeowners actively pricing solar, billed per verified call or lead and matched to the service territory and system types you install.
What this is
What solar lead generation is
Solar lead generation is how a solar company keeps its crews and closers busy without living on door-knocking, tired affiliate lists, or the same homeowner five other installers already paid for. Demand shows up two ways. A homeowner who just opened a brutal summer electric bill starts searching for what solar would cost and wants to talk now, so that becomes a call. A homeowner further along, comparing panels, batteries, and financing, fills out a form to line up quotes, so that becomes a verified lead. Both are real solar buyers, and the point is reaching them at the moment they decide to look.
What separates a program worth paying for from a stack of clicks is what happens after the search. It confirms the contact is a real homeowner at a number that rings, not a bot, a renter, or a recycled form. It screens for the things that actually decide a solar deal: ownership of the home, a roof that can carry a productive system, a utility bill big enough to justify the switch, and a credit and finance profile that can clear. And it hands your team a live call or a fresh lead while the homeowner is still shopping, because in solar the company that answers first usually controls the sit.
That is the whole model. We run the paid and organic media that reaches in-market solar buyers, verify every contact before it reaches you, and route it in real time. You pay for the verified calls and leads that fit your territory and system mix, and your team runs the consultation and the close.
Who this is for
Who buys solar leads
The buyer here is anyone with solar consultants to keep booked and a service area to fill. What changes is scale and what a verified call or lead is worth once it turns into an install.
Local installers and single-crew shops
The owner-operator who has run on referrals, canvassing, and a couple of directory listings and wants a second, steadier source of homeowners pricing solar, without gambling a month of ad budget on unverified clicks that never had a buyer behind them.
Regional solar companies and EPCs
Established installers with a consult team, design and engineering staff, and a real sales process, who can absorb steady daily call and lead volume and follow up fast enough to turn it into signed contracts and installs.
Dealers and national sales orgs
Dealer networks and solar sales organizations selling across many markets, who need consistent, on-brand call and lead flow mapped to the right territory, financing options, and utility rules in each state.
Roll-ups and media agencies
Backed platforms consolidating solar installers, and the agencies buying media for them, who need verified, source-tracked demand they can distribute across brands and hold to a real cost per lead.
How you buy
Per verified call and per verified lead. You set the terms.
Cost per verified call
A homeowner actively looking at solar, screened and connected to your line in real time. You pay for the qualified call, not for the media that produced it.
Cost per verified lead
An OTP-verified form lead from a real homeowner pricing panels, a battery, or a full system, pushed to your CRM the moment it lands and matched to the territory and system types you set.
You set the service territory, the daily volume, the system mix, and the screening filters, and you pay for the calls and leads that match. There is no per-appointment guessing and no charge for a booked install, because we deliver the verified demand and your team runs the sit and the close. Cost per call fits teams that sell hard on the phone and win on speed to answer. Cost per lead fits organized consult teams that work fresh submissions at volume and book their own appointments. Most solar operators run a mix, and we scope the split against the way your reps actually set and close.
The differentiator
The technology that makes every call and lead real
OTP-verified leads
Every contact clears a one-time-password check on the phone number, so you reach a real homeowner at a number that actually rings. Not a typo, not a recycled form, not a robocall.
Bot and spam detection
Automated traffic, click farms, and junk submissions are stripped out before any of it can become a billable call or lead, so your budget goes to homeowners instead of noise.
High-intent traffic
We source demand where homeowners are already pricing solar and comparing installers, then screen for intent before delivery, instead of buying cheap clicks that were never going to sit for a design.
In-market targeting
Our models find the homeowners most likely to buy, screened for what decides a solar deal: homeownership, roof and sun exposure, utility bill size, and a finance profile that can clear.
How it works
From click to verified call or lead
Run demand where it converts
High-intent paid and organic demand across Google Search, Bing, Meta, YouTube, and native, matched to how solar buyers actually search when a utility bill or a rate hike pushes them to look.
Verify and screen
OTP verification, bot and spam detection, and homeowner, roof, utility, and finance screening all run before a call or lead is routed or billed.
Route in real time
Verified calls ring your sales line and form leads push to your CRM the moment they happen, so a rep can set the appointment while the homeowner is still shopping installers.
Track and tune
We tie every verified call and lead back to the ad, keyword, and creative that produced it, then move spend toward the markets, utilities, and offers that deliver real, signable demand.
What we actually target
What high-intent solar targeting looks like
High intent means bidding on the searches a homeowner makes once they have decided to price solar, then layering the audience signals that separate a real buyer from someone reading up on how panels work. Here is what that targeting looks like.
High-intent search terms
Cost, quotes, and decision
Local intent
We keep spend off informational searches like "how do solar panels work" that rarely turn into a real consultation.
Audience and property signals
- Homeowners in your territory. A renter cannot approve a solar install, so we focus on property owners inside the markets you actually cover and where the utility and permitting rules work.
- Roof, orientation, and shade. A roof with usable area, decent orientation, and limited shade is the difference between a productive system and a wasted lead.
- Utility bill size. A high monthly bill is the clearest signal a homeowner has real reason to switch, and it moves with rate increases in each market.
- Ownership tenure and home value. Owners planning to stay, and homes with the value to support financing, sit and close at higher rates.
- Finance and credit signals. Buyers with a real shot at clearing a loan, lease, or PPA, so your consultants spend time on deals that can actually fund.
What we generate
The solar demand we generate
Every line above is delivered as a verified call or an OTP-verified form lead, source-tracked, and matched to the system types and markets you actually serve.
Your call
Exclusive or semi-exclusive
Exclusive
Every verified call and lead goes to you alone, so you are the only solar company the homeowner hears from.
Semi-exclusive
Shared across a small, capped set of installers at a lower cost per lead, for teams that win on speed to answer and a strong pitch.
We match the model to your market and your budget. Some operators want every lead exclusive to protect their close rate in a saturated metro. Others want semi-exclusive volume in a market they already dominate on response time. There is no single right answer, and we will tell you which one fits your economics instead of selling you the version that pays us more. Either way, your calls and leads are never dumped into an open marketplace and resold to a crowd of installers.
Live calls vs fresh leads vs shared marketplace
Where solar demand comes from
Most solar installers have been burned by shared marketplace leads, the ones sold to four or five companies at once, so the homeowner is fielding calls before you ever dial. That is a different product from a verified, exclusive call or lead. Here is how the sources compare.
| Verified live calls | Fresh exclusive leads | Shared marketplace leads | |
|---|---|---|---|
| Buyer intent | Highest, on the phone pricing solar now | High, just requested quotes | Mixed, and already shopping other installers |
| Timing | Real time | Minutes-fresh | Sold to several buyers at once |
| Exclusivity | Exclusive or semi-exclusive | Exclusive or semi-exclusive | Resold to a crowd |
| Verification | OTP-verified, bot filtered | OTP-verified, bot filtered | Often unverified |
| Best for | Teams that set on the phone | Fast-follow-up consult teams | High-volume dialing on price |
Elevarus focuses on verified live calls and fresh exclusive or semi-exclusive leads. We do not resell the same homeowner to a crowd of installers.
Who you are working with
A performance lead generation operator, not a marketplace
When you buy solar leads from us, you are not renting a slice of a directory that sells the same homeowner to everyone in the zip code. You are working with a performance lead generation operator that owns its traffic and its verification technology and gets paid on verified demand, not on installs it never sees. This program is one part of our home services lead generation practice.
That model changes the incentives. Because we bill per verified call and per verified lead, a bot, a wrong number, or an off-territory renter costs us, not you, so we filter it out before it reaches your team. We run the paid and organic media, build the campaigns around how solar buyers actually search, verify every contact, and tune spend on what converts across paid search, social, and the AI answer surfaces homeowners increasingly ask first.
- Verified calls and leads only, OTP-checked and bot filtered
- Exclusive or semi-exclusive delivery, never open-marketplace resale
- Cost per verified call and cost per verified lead, not per appointment or booked install
- Targeting built around real homeowner intent, roof, utility, and finance fit
- Every call and lead source-tracked from click to delivery
Market context: what shapes cost per lead in solar
Cost per verified call and cost per verified lead in solar are not one number. What you pay moves with:
- Local utility rates and net-metering rules, since the states where power is expensive and export credits are strong produce far more ready buyers
- How competitive your metro is, because saturated solar markets bid up the same in-market homeowner
- The system mix you want, since a full solar-plus-storage buyer and a small panel-only shopper carry different value
- Whether you take leads exclusive or semi-exclusive, and the daily volume you can work
We scope your cost per lead and cost per call to your markets, system mix, volume, and exclusivity on a strategy call rather than quoting a flat rate on a page.
Proof
What our clients say
"I have had the privilege to know and work with Shane and the team for quite a few years now. Shane and his team are game-changers. He has constantly shown his expertise and shared his knowledge with me, which has benefited me greatly. When it comes to lead generation and marketing you can find no one else that can do the job better."
Arash, Ameriside Owner"We at Ameriside, a home improvement contracting company, highly recommend Shane and his team. The communication is fantastic. We are confident in their marketing knowledge and expertise to grow our business."
Ryan, AmerisideOfficial partners
Real campaigns and real verified calls and leads. We report on the quality of what we deliver, not vanity click counts. See our case studies.
Questions solar operators ask
FAQ
What is solar lead generation?
It is how a solar company gets a steady flow of homeowners ready to price a system, delivered as verified calls and OTP-verified form leads instead of door-knocking or shared marketplace records. A good program puts spend in front of high-intent solar searches, verifies every contact, screens for homeowner, roof, utility, and finance fit, and routes the call or lead to your team fast enough to set the appointment.
Do you charge per booked install or per appointment?
No. You pay per verified call or per verified lead. We deliver the demand, screened and verified, and your team runs the consultation, the sit, and the close. There is no per-appointment charge and no cut of a booked install, so the cost you pay maps directly to the qualified calls and leads you receive.
Are Elevarus solar leads exclusive or shared?
Your choice. We deliver exclusive calls and leads that go to you alone, or semi-exclusive volume shared across a small, capped set of installers at a lower cost per lead. We match the model to your market and budget. Either way, we do not resell the same homeowner into an open marketplace.
What makes a solar lead qualified?
Homeowner, not renter. A roof and sun exposure that support a productive install. A utility bill high enough to justify the switch. And a finance profile with a real shot at clearing a loan, lease, or PPA. We screen for all four before a contact reaches you, because a lead that misses one of them just burns your consultants' time.
How do you make sure the leads are qualified?
Every call and lead is OTP-verified, so a real homeowner confirmed the request at a working number. Bot and spam detection strips out automated and junk traffic, and we screen for homeowner status, roof, utility, and finance fit before a contact is routed. Fake numbers, bots, robocalls, and abandoned forms are removed before they can become a billable call or lead.
Which solar jobs can you generate demand for?
The system types you choose: residential rooftop solar, battery and storage, solar plus storage packages, roof-and-solar combinations, and commercial or small-business solar where it fits your book. Targeting is set by system type and by the markets, utilities, and radius you serve.
How do you handle utility rates and net metering?
Solar demand is not flat across the map. It tracks local power prices, net-metering rules, and incentive changes, which vary a lot state to state. We watch the markets where rates and policy make solar an easy yes and shift spend toward the homeowners who are ready to buy there, instead of a fixed national plan.
How fast do the calls and leads reach my team?
In real time. Verified calls ring your sales line and form leads push to your CRM the moment they come in. Speed to answer is one of the biggest levers on close rate in solar, because several installers are usually competing for the same homeowner, so we route on speed.
Other home services we generate leads for
Ready for verified solar calls and leads?
Tell us the system types you install and the markets you cover. We will map your territory and buyer profile and show you how the verified, per-call and per-lead model works for your solar business.