Lead-generation strategy, channel performance, and growth playbooks from the operators at Elevarus.
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By Shane McIntyre, Founder of Elevarus. TL;DR Score AI image tools on whether the output clears Meta and Google ad review, covers every placement ratio,
TL;DR A disapproved asset does not pause your ad. Microsoft reviews policy per asset, so budget keeps pacing while your strongest headline sits out, and
TL;DR Google is piloting a block on free-domain logins for exactly two things: account linking updates and user access changes. Campaigns keep serving and routine
TL;DR Microsoft’s excluded content terms stop your ads serving next to page titles containing words you choose. They sit under Tools > Content suitability. The
TL;DR Optimization score does not measure how your account performs. It measures whether you have dealt with the recommendations sitting in the queue. Dismissing a
TL;DR Meta stopped asking whether you want automation. Advantage+ is now the default state for sales, leads and app campaigns, and the choice between a
Offline conversion tracking sends what happened after the click, the phone call and its outcome, back into Google Ads so the platform can bid on
TL;DR YouTube is a demand-generation channel, not a demand-capture one. Google Search catches the homeowner who already typed “AC not cooling.” YouTube reaches the one
TL;DR Roofing PPC means running paid Google Ads that put you at the top of search the moment someone looks for a roofer. Market CPC
TL;DR Claude Code and the open-source agent stack around it let a paid-media operator produce creative, research competitors, build landing pages, and pull reporting far
