Meta Ads Playbook for ACA and U65 Open Enrollment
TL;DR Run OEP as three phases with three different jobs. Prospecting builds the audience Meta needs. Retargeting closes the leads prospecting found. Scale spends into
Shane McIntyre
July 1, 2026
- Lead gen and PPC (Pay-Per-Click) Marketing
- SEO (Search Engine Optimization)
- Content Marketing and Blogging
- Digital Marketing Strategies
- Social Media and Online Presence
- Analytics and Performance Measurement
- Legal and Ethical Marketing
- E-commerce
- Customer Relationships
- AI (Artificial Intelligence) and ChatGPT
- Misc Insights and Advice
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The Agentic AI Paid-Search Stack for U65 and ACA Open Enrollment
TL;DR The shorter federal Open Enrollment window you may have planned for is not in force. A court vacated it in June 2026, so the
Shane McIntyre
July 1, 2026