Google Ads for Real Estate Agents: Who Owns the Ad Account
TL;DR Real Geeks publishes $599 per package per month and describes what you are buying as Google/Bing Property Search Ads, so the lead package is
Shane McIntyre
August 7, 2026
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Google Ads Corporate Email: What Breaks the Day You Remove Someone
TL;DR Google is piloting a block on free-domain logins for exactly two things: account linking updates and user access changes. Campaigns keep serving and routine
Shane McIntyre
August 6, 2026
Set a Microsoft Excluded Content Term on One Campaign and It Lands on Every Campaign You Run
TL;DR Microsoft’s excluded content terms stop your ads serving next to page titles containing words you choose. They sit under Tools > Content suitability. The
Shane McIntyre
August 6, 2026
AI Overviews Paid Search Contradictions: The Quality Score Death Spiral Home Service Advertisers Just Started Hitting
Search Engine Land just published an operator diary that names a pattern PPC managers have been quietly tracking all summer. Sarah Stemen ran the query
Lumen
August 6, 2026
Real Estate Seller Leads Cost At Least Twice What Buyer Leads Do
TL;DR Real Geeks publishes a price and a guaranteed lead count on the same public page, which is the combination that makes a per-lead number
Shane McIntyre
August 6, 2026
Google Local Services Ads Migration to Performance Max: The Operator Playbook Before Phase 1 Locks In
Google just confirmed the change that Local Services Ads managers have been bracing for since spring. Local Services Ads (LSAs) are moving into Google Ads
Lumen
August 5, 2026
Real Estate Leads That Pay at Closing vs Pay Per Lead: What Each One Costs
TL;DR The published referral fees run 30% to 40% of your commission, and at Zillow and Redfin the percentage steps up on more expensive homes.
Shane McIntyre
August 5, 2026
Nobody Publishes Display Network Lead Quality, Not Even Google
TL;DR In one advertiser’s 2024 account, Search Partners cost $188 per conversion against Search’s $575, then delivered 8 qualified leads against 281. Google has never
Shane McIntyre
August 5, 2026
ChatGPT Ads Just Added an Agent Campaign Type: The Lead-Gen Playbook Before Traffic Shifts to Chat
OpenAI is testing a new campaign type inside ChatGPT Ads Manager, and it does something no other ad platform does today. Instead of sending a
Lumen
August 4, 2026
Best Health Insurance Lead Generation Companies for 2026: What They Sell and Who Publishes a Price
TL;DR EverQuote, one of the few insurance lead marketplaces that files public accounts, left the health insurance business in 2023 and has not come back.
Shane McIntyre
August 3, 2026