The Nextdoor Lead That Books the Job Is the One You Can’t Buy
TL;DR On Nextdoor, the lead that actually books a job is usually a neighbor recommendation, and you cannot buy one. Earn recommendations first, then use
Shane McIntyre
July 3, 2026
- Lead gen and PPC (Pay-Per-Click) Marketing
- SEO (Search Engine Optimization)
- Content Marketing and Blogging
- Digital Marketing Strategies
- Social Media and Online Presence
- Analytics and Performance Measurement
- Legal and Ethical Marketing
- E-commerce
- Customer Relationships
- AI (Artificial Intelligence) and ChatGPT
- Misc Insights and Advice
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ACA and Off-Exchange Are Two Different Google Ads Accounts for Health Insurance Leads
TL;DR “Health insurance” is not one product on Google Ads. On-exchange ACA plans and off-exchange U65 alternatives are two different buyers on two calendars, and
Shane McIntyre
July 3, 2026
Google Local Services Ads Charge Roofers the Same for a $200 Repair and a $13,000 Reroof
TL;DR Local Services Ads are the cheapest paid roofing lead channel. Roofing leads run about $50 to $130 each, versus $187 and up on Google
Shane McIntyre
July 3, 2026
Google Ads Is Changing Target-Based Bidding on August 17. Your Best Campaigns Are the Ones Exposed.
TL;DR Starting August 17, 2026, Google Ads will steer budget-limited campaigns that use Target CPA or Target ROAS back toward the target you set, instead
Shane McIntyre
July 2, 2026
The 5-Minute Rule That Decides Whether a Solar Lead Becomes an Appointment
TL;DR A solar lead’s contact rate falls off fast once it goes cold: minutes matter more than the ad that generated it. Post-lead agentic AI
Shane McIntyre
July 1, 2026
How to Choose a Media Buying Agency for Insurance and Home-Services Lead Generation
TL;DR An insurance account and a solar account cannot run on the same media-buying playbook. One is TPMO/CMS-regulated. Calls get recorded. Creative gets filed. The
Shane McIntyre
July 1, 2026
The 10-Year Call-Recording Rule Is Why Agentic AI Can’t Run Medicare Media Buying Alone
TL;DR Agentic AI can run the repetitive, high-frequency side of a Medicare Advantage or Supplement buy: nightly bid pacing through AEP, budget reallocation, and CPA-anomaly
Shane McIntyre
July 1, 2026
Agentic AI for Native Advertising Creative Ops: Fatigue Detection, Publisher Blocklists, and Compliance Gates
TL;DR Taboola’s April 2026 Realize+ launch (with an Element Generator and Claude Skills/MCP access) confirms native ad ops is moving from a human refreshing creative
Shane McIntyre
July 1, 2026
What to Ask a Solar Media-Buying Agency Now That the Homeowner Tax Credit Is Gone
TL;DR The federal 25D tax credit for homeowner solar expired December 31, 2025. Residential demand pulled forward hard, then dropped. Your agency needs a stated
Shane McIntyre
July 1, 2026