Lead-generation strategy, channel performance, and growth playbooks from the operators at Elevarus.
TL;DR Connected TV is a measurable performance channel in 2026, but it works as a demand creator you track downstream, not a last-click form-fill machine.
Meta Ads Manager went down on the morning of June 12, 2026, and most advertisers found out the same way they always do. A client
OpenAI opened ChatGPT product feed ads to retail advertisers on June 11. Here is the 5-step operator playbook for testing the catalog channel.
Claude Fable 5 is the first Mythos-class model. What it changes for marketing agents: use cases, routing math, and governance, from a team that builds them.
On June 15, 2026, Google removes a setting that has been doing quiet work in the background of your reporting for years. The Google Signals
TL;DR Most performance marketers skip Microsoft Advertising because “Bing is small.” For two audiences it is a mistake: B2B buyers and affluent seniors. The audience
Google killed manual Local Services Ads lead disputes in 2024. Off-target leads are no longer credited, so your budget defense is now the account setup.
Ping post is the real-time auction that prices every lead you buy or sell. Here is how the ping, the bid, the post, and the ping tree actually work.
SparkToro says 68% of US Google searches ended without a click in early 2026, up from 60% in 2024. Here is how to rebuild your SEO measurement around the new zero-click reality.
Native ad platforms went agentic in 2026, but the open web is full of junk sites. Here is how to run Taboola and Outbrain for lead gen without wasting budget.
