Quick answers: What is an aged solar lead? · How much do aged solar leads cost? · Why is the same age band sold at two prices? · What does an aged solar lead cost per contact? · Are aged solar leads worth it? · How many should I buy to test?
Every page ranking for aged solar leads quotes a price per record. None of them quotes the number you actually buy with, which is the price of one homeowner who picks up the phone.
That gap matters more this year. Roth Capital Partners projects a 33% year over year volume decline for US residential solar in 2026. Installers with idle closers go shopping for cheap data, and cheap data is exactly where a price per record misleads you.
So we read the price lists ourselves, on the sellers’ own pages, on 13 August 2026.
What you actually pay for an aged solar lead
Two sellers publish a full ladder instead of a contact us form. Solar Wise publishes two ladders, and that is the fact the rest of this turns on.
| Grade and age band | Solar Wise, published list | Aged Lead Store, published list |
|---|---|---|
| 7 to 30 days, premium | $1.85 each | not sold as a separate band |
| 30 to 90 days, premium | $1.35 each | $1.20 to $1.50 (30 to 85 days) |
| 91 to 180 days, premium | $1.15 each | $0.35 to $0.40 (86 to 365 days) |
| 181 to 360 days, premium | $0.89 each | $0.17 to $0.20 (366 to 2,000 days) |
| 7 to 30 days, standard | $0.29, or $0.25 at 10,000 | no standard tier published |
| 31 to 90 days, standard | $0.17, or $0.09 at 30,000 | no standard tier published |
| 91 to 180 days, standard | $0.09, or $0.05 at 50,000 | no standard tier published |
| 181+ days, standard | $0.04, or $0.025 at 100,000 | no standard tier published |
The rows and the grade split are our reading. Every cell was read from the seller’s own live page: Solar Wise and Aged Lead Store, both on 13 August 2026.
The numbers that matter, all read on 13 August 2026
- Solar Wise lists its cheapest aged solar record at $0.025, on a volume tier of 100,000 records.
- Solar Wise lists its dearest aged solar record at $1.85, premium grade at the freshest band.
- Solar Wise sets a minimum order of $199 on any aged purchase.
- Aged Lead Store publishes a contact rate of 20 to 35% on aged leads of 30 to 90 days.
- One independent contact centre benchmark set puts aged data of the same age at 8 to 15%, with a median of 11%.
The spread is grade and order size, not age
Walk Solar Wise’s two ladders and the drivers separate cleanly. All three multiples below are our arithmetic on prices Solar Wise publishes itself.
- Grade moves price about 8x on the Solar Wise list. Solar Wise lists a 31 to 90 day premium record at $1.35, and Solar Wise lists the same age band in standard at $0.17.
- Order size moves it about 2x again on the Solar Wise list. Solar Wise lists that same standard record down to $0.09 at an order of 30,000.
- Age moves price only about 2x on the Solar Wise list. Solar Wise lists premium at $1.85 in the freshest band, and Solar Wise lists it at $0.89 in the oldest.
So the gap between the cheapest and dearest record on that list is mostly two things with nothing to do with the calendar. What separates the grades is the contract. The premium ladder is labelled never resold and carries a no questions asked replacement warranty covering wrong names and numbers, disconnected numbers, renters, existing solar customers and credit failures, replaced within 24 hours. The standard ladder carries neither.
When a seller’s cheapest record is dozens of times cheaper than its dearest, that is not a discount. It is a different product with the guarantees taken out.
Where the range page one repeats comes from
The range page one repeats traces to UpLead’s provider roundup, which attributes a price of “7-30 days $3.99 each” to Solar Wise. The same UpLead roundup quotes “180-360 days $0.05 each” for Solar Wise as well.
Neither figure is on Solar Wise’s own price list today. Solar Wise lists its freshest premium record at $1.85, well under the roundup’s figure. Solar Wise publishes a price of $0.05, but on a volume tier of 50,000 standard records aged 91 to 180 days, not on records approaching a year old. The roundup still carries 2025 in its title.
We are not calling that invented. We are saying it is stale, and that it fuses two grades into one range. The roundup also lists UpLead first among aged solar lead providers, and UpLead sells a B2B company contact database. A business contact record is not a homeowner who filled in a solar form.
What moves the price of an aged solar record
Read off one vendor’s own published ladders, 13 August 2026
Driver 1
Grade: about 8x on the Solar Wise list
Solar Wise lists a 31 to 90 day record at $1.35 on its premium ladder. Solar Wise lists the same record at $0.17 on its standard ladder. Same age band, different contract.
Biggest single driver
Driver 2
Order size: about 2x on the Solar Wise list
Solar Wise lists that standard record at $0.09 for an order of 30,000. Solar Wise lists its cheapest tier at $0.025 on the largest order size it publishes.
Minimum order applies
Driver 3
Age: about 2x on the Solar Wise list
Solar Wise lists premium at $1.85 in its freshest band. Solar Wise lists premium at $0.89 in its oldest band. Across the whole range, age barely doubles the price.
Smallest driver
Price per record is not price per homeowner
You do not buy records. You buy conversations. Records bought, times the share you reach, gives the only unit cost you can plan against.
The contact rate is contested, and the two sides are who you would expect.
Aged Lead Store, which sells the data, publishes a contact rate of 20 to 35% on aged leads of 30 to 90 days, alongside a close rate of 1 to 3% of total records purchased on a multi channel cadence run over 30 days.
Independent outbound benchmarks land far lower. One contact centre benchmark set puts aged data of 30 to 90 days at a contact rate of 8 to 15%, with a median of 11%. A separate benchmark drawn from more than 35 million outbound dials across US operations over 90 days reports the median contact centre connecting just under 7% of dials, with the top quartile at 9%.
Divide each published price by each published rate. This is arithmetic on other people’s numbers, not a result of ours.
| What you pay per record | At the seller’s 27.5% midpoint | At the independent 11% median |
|---|---|---|
| $1.85, premium 7 to 30 days | $6.73 per reached homeowner | $16.82 per reached homeowner |
| $1.35, premium 31 to 90 days | $4.91 per reached homeowner | $12.27 per reached homeowner |
| $0.17, standard 31 to 90 days | $0.62 per reached homeowner | $1.55 per reached homeowner |
| $0.09, standard at 30,000 units | $0.33 per reached homeowner | $0.82 per reached homeowner |
Two things fall out of that table. The seller’s rate and the independent rate differ by about two and a half times, so the honest planning number is a range and not a point. Budget the right hand column and you cannot be disappointed.
And the grades never converge. Premium data costs roughly eight times more per conversation than standard data of the same age, in either column, on our arithmetic on the Solar Wise list. That multiple buys the replacement warranty and the resale promise. Whether it is worth paying depends on how much of your closers’ day currently goes to disconnected numbers.
What to demand before you wire the money
Solar Wise’s premium terms make a usable benchmark to hold every other seller to, because they are published rather than negotiated. Ask for the same six things in writing.
- Original inquiry source. Which form, which site, which offer. A record from a solar savings quiz behaves nothing like one from a roof replacement page.
- What sets the date stamp. Original inquiry date, or the date the file was assembled. Only one of those is the age you are paying for.
- Resale count, as a number. Solar Wise states never resold on its premium ladder. Get the count, not the adjective, from anyone who will not say that.
- Dedupe against your own list. You should not pay again for records you already called last quarter.
- Replacement terms with the trigger list named. Solar Wise names wrong names and numbers, disconnected numbers, renters, existing solar customers and credit failures, replaced within 24 hours. Aged Lead Store publishes a replacement guarantee covering up to a fifth of an order on bad data. Both are checkable. A seller who will not name a trigger has not given you one.
- Proof of the original opt in, attached to the record. Solar Wise says its records carry a Jornaya token, TrustedForm and an IP address. That is a data provenance question, and your own counsel owns anything past it.
Run those six and the price stops being a number in isolation. If two sellers quote the same figure and only one replaces bad records inside a day, they are not selling the same thing. Our guide to exclusive versus shared solar leads works the same trade in the real time market, and our piece on solar lead fraud covers what verification actually catches.
When aged data is money on fire
Aged data is a labour product. The economics only work if you already own the labour.
Solar Wise sets a minimum order of $199, which on the Solar Wise premium list buys about 147 records. At the median of 11% an independent contact centre benchmark reports, that is around 16 homeowners reached. Sixteen conversations is a fair test of a script. It is not a pipeline, and it is not a month of work for anybody.
Do not buy aged records if any of this is true. You have no dialer and nobody whose job is outbound. Your follow up stops after two attempts. Your close rate depends on catching the homeowner mid decision. Or you are buying to fill a gap this week, because a three month old inquiry has had three months to buy from someone else.
That decay is specific to a product a homeowner buys once. So ask what actually decays in the file you are buying. An aged gold IRA record can run the other way, on an account status that changes.
The counterweight is what a closed customer is worth. According to the Department of Energy cost benchmark, a residential system is modelled at 8 kWdc and, according to the same benchmark, at $3.15 per watt, DOE’s modelled market price for the first quarter of 2024. That is roughly $25,200 of installed system, on our arithmetic on those two Department of Energy figures. The same department counts customer acquisition itself as a soft cost of that system. Against a job that size, the conversation is not the expensive part of your funnel. Your closers’ hours are.
That is also the honest comparison with real time leads, whose current per product ranges we keep in our solar lead price breakdown. A real time lead costs an order of magnitude more per record and converts to a conversation far more often, because the homeowner filled the form minutes ago. Aged wins on cost per conversation. Real time wins on what the conversation is. Which one you should buy is decided by how many hours of dialling you can actually staff, and by very little else.
Cite this data
Aged solar lead prices, read from the sellers’ own live price lists on 13 August 2026, are set out in full in the two tables above. Solar Wise publishes a premium ladder and a separate standard ladder for the same age bands. Aged Lead Store publishes a single ladder across three age bands. Cost per reached homeowner is our arithmetic on those published prices and on two published contact rates, one from Aged Lead Store and one from an independent contact centre benchmark. Source: Elevarus, https://elevarus.com/aged-solar-leads-cost-per-contact/
Frequently Asked Questions
What is an aged solar lead?
An aged solar lead is a record of a homeowner who inquired about solar in the past and did not buy. Sellers define it purely by elapsed time. Aged Lead Store sells records from a month old to more than 2,000 days old. Age says nothing about how the inquiry was captured or how many buyers have already worked it, which is why the age band alone is a poor guide to what a record is worth.
How much do aged solar leads cost?
Solar Wise publishes a premium ladder that starts at $1.85 for the freshest band. Solar Wise publishes the same ladder ending at $0.89 for records of six months to a year. Solar Wise publishes a second, standard ladder that starts at $0.29. Solar Wise publishes that same ladder falling to $0.025 on its largest volume tier. Aged Lead Store publishes a ladder starting at $1.50 for its freshest band. Aged Lead Store publishes that ladder ending at $0.17 for its oldest records. All read on 13 August 2026, and set out band by band in the table above.
Why is the same age band sold at two prices?
Because it is two products. Solar Wise lists a 31 to 90 day record at $1.35 on its premium ladder, and Solar Wise lists the same record at $0.17 on its standard ladder. That is a difference of about eight times for identical age, on our arithmetic on the Solar Wise list. Solar Wise attaches a never resold statement and a 24 hour replacement warranty to premium and neither to standard. You are buying the contract, not the calendar.
What does an aged solar lead cost per contact?
Divide the price per record by the share of records you reach. Aged Lead Store publishes a contact rate of 20 to 35% on data of 30 to 90 days, which puts its own record at about $4.91 per reached homeowner. An independent contact centre benchmark reports a median of 11% for aged data of that age, which puts the same record at about $12.27. Plan against the higher figure.
Are aged solar leads worth it?
They are worth it if you already run outbound. The cost per conversation is genuinely low, and according to the Department of Energy cost benchmark the residential system you are chasing is modelled at 8 kWdc, which on the same benchmark’s modelled market price for the first quarter of 2024 is roughly $25,200 installed. They are money on fire if you have no dialer, no follow up cadence longer than two attempts, or a close rate that depends on catching the homeowner while they are still shopping.
How many should I buy to test?
Enough to produce a readable number of conversations, not a readable number of records. Solar Wise sets a minimum order of $199, which buys about 147 of its premium records. At the median of 11% an independent benchmark reports, that is roughly 16 conversations. That is enough to test a script and a cadence. It is not enough to judge close rate, because Aged Lead Store publishes a close rate of 1 to 3% of total records purchased, so a test that size should be expected to produce no sales or one either way.
If you would rather buy the conversation than the record, that is what we sell. Our solar lead generation programs price the verified call, not the row in a file.
