Solar Lead Generation: Prices, Close Rates, and Your Allowable Cost Per Lead
TL;DR A published price range is too wide to budget against. Two separate guides put an exclusive solar lead at $50 to $300, and that
Shane McIntyre
July 1, 2026
- Lead gen and PPC (Pay-Per-Click) Marketing
- SEO (Search Engine Optimization)
- Content Marketing and Blogging
- Digital Marketing Strategies
- Social Media and Online Presence
- Analytics and Performance Measurement
- Legal and Ethical Marketing
- E-commerce
- Customer Relationships
- AI (Artificial Intelligence) and ChatGPT
- Misc Insights and Advice
Want results like these for your business?
Book a free strategy call with our lead-generation team — no pressure, no obligation.
Final Expense Meta Ads Lost Their Targeting. Here’s What Actually Replaces It.
TL;DR Meta reclassified final expense ads under its Special Ad Category (Financial Products & Services) in January 2025. Age, gender, ZIP, and lookalike targeting are
Shane McIntyre
July 1, 2026
The 5-Minute Rule That Decides Whether a Solar Lead Becomes an Appointment
TL;DR A solar lead’s contact rate falls off fast once it goes cold: minutes matter more than the ad that generated it. Post-lead agentic AI
Shane McIntyre
July 1, 2026
How to Choose a Media Buying Agency for Insurance and Home-Services Lead Generation
TL;DR An insurance account and a solar account cannot run on the same media-buying playbook. One is TPMO/CMS-regulated. Calls get recorded. Creative gets filed. The
Shane McIntyre
July 1, 2026
How to Route TikTok Instant-Form Leads Into Your CRM Without Losing the SQL Signal (2026)
By Shane McIntyre, Founder of Elevarus. TL;DR TikTok’s Lead Generation objective optimizes to form-open-to-submit, not to a contact or booked appointment. In phone-sold verticals like
Shane McIntyre
July 1, 2026
The 10-Year Call-Recording Rule Is Why Agentic AI Can’t Run Medicare Media Buying Alone
TL;DR Agentic AI can run the repetitive, high-frequency side of a Medicare Advantage or Supplement buy: nightly bid pacing through AEP, budget reallocation, and CPA-anomaly
Shane McIntyre
July 1, 2026
Final Expense Isn’t Health Insurance on Google Ads. Stop Building the Account Like It Is.
TL;DR Final expense is a whole life insurance product. Google’s health insurance certification (G2RS, plus the ACA add-on) is scoped to health and medical insurance.
Shane McIntyre
July 1, 2026
Give Claude Fable 5 the Hard Decisions. Give the Cheap Models Everything Else.
TL;DR Claude Fable 5 is Anthropic’s most capable model and its most expensive tier, at $10 per million input tokens and $50 per million output.
Shane McIntyre
July 1, 2026
No-Code AI Builder vs. Claude Code: Which AI Tool for Building Websites Lets Your Landing Page Actually Fire the Conversion Event (2026)
By Shane McIntyre, Founder of Elevarus. Every “best AI website builder” list ranks the wrong thing for a page that feeds paid traffic. They score
Shane McIntyre
July 1, 2026
The 2 A.M. Search Term Your Final Expense and Medicare Ads Account Cannot Auto-Approve
TL;DR A nightly search-term mining agent catches junk queries and CPL drift faster than a weekly manual review, for final expense and Medicare campaigns specifically.
Shane McIntyre
July 1, 2026