Lead-generation strategy, channel performance, and growth playbooks from the operators at Elevarus.
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TL;DR A great media buyer does not just “buy ads.” They tie the whole funnel together: offer, creative, copy, tracking, attribution, audience, and placement. That
TL;DR Paid media management is an allocation problem, not a per-channel optimization problem. The real job is deciding where the next dollar goes across channels.
TL;DR Microsoft Advertising (formerly Bing Ads) is cheaper because most advertisers ignore it. Less competition means lower click prices. Clicks run about a third less
If you sell gold IRAs, your buyers are already searching. The only question is whether they find you, a competitor, or an ad you paid
TL;DR A gold IRA rollover lead and a bullion-buyer lead can look identical in your CRM and be worth ten times different. The whole game
If you have spent the last year staring at your Direct or Referral traffic bucket wondering how many of those sessions actually came from ChatGPT,
TL;DR Health insurance lead generation is really two games. Open enrollment is a short, crowded sprint. The rest of the year is a slower special-enrollment
TL;DR A performance marketing agency is one you pay for measurable outcomes, like leads, customers, and return on ad spend, not for impressions, clicks, or
TL;DR A web lead can cost as little as $4. A live transfer can run $70. Both are sold as “under-65 health insurance leads,” and
TL;DR HVAC contractors rarely have a lead-volume problem. They have a response problem. The leads you already paid for leak out because nobody calls fast
